mintel.com
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Mintel: The $250M Market Intelligence Fortress
Why 1,700+ employees power the world's most trusted consumer insights engine
In an era of data overload, Mintel doesn't just sell reports—they sell certainty. With 400,000 monthly visits from decision-makers worldwide, they've built a moat around market intelligence that's less about volume and more about precision.
"Mintel doesn't predict trends—they validate them. In a world of noise, they're the signal."
The B2B Intelligence Engine
Mintel's 1,727 employees aren't just analysts—they're industry specialists. With $246.6M in revenue, they've monetized expertise across every consumer sector. Their traffic distribution (42% organic, 43% direct) reveals a powerful truth: professionals don't discover Mintel—they seek it out deliberately. When someone types 'mintel login' 470 times monthly, that's not casual browsing; that's dependency.
The Traffic Paradox
Here's the anomaly: 43.4% of traffic comes from 'undefined' geographies. This isn't a data error—it's a strategic advantage. Mintel's clients operate globally, often through VPNs and enterprise networks that obscure origin. While competitors chase public-facing SEO, Mintel dominates the private enterprise market. Their top keyword 'mintel' (18,880 monthly searches) dwarfs all other branded terms, proving they own the category.
- Enterprise-grade infrastructure with 14+ technologies integrated
- Elite executive team with deep research and software development expertise
- Dominant backlink profile (226K+) from authoritative business sources
- Balanced traffic mix: 42% organic + 43% direct = sustainable growth
The tech stack tells a story of scale and sophistication. They use Tailwind CSS, Bootstrap, and Ant Design—frameworks built for enterprise applications. Swiper handles data visualization. Google Tag Manager and Zendesk power the user experience. This isn't a startup website; it's a fortress built to handle millions in annual recurring revenue.
Mintel isn't playing the startup game
They're building the definitive source of truth for market intelligence—one enterprise contract at a time
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Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
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About mintel.com
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
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Technology Stack
mintel.com uses 14 technologies across their website including Vimeo, HSTS, PHP, and more.
Video
Vimeo
Security
HSTS
Programming Languages
PHP
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager
Performance
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Traffic & Audience
mintel.com receives approximately 402.1K monthly visitors and ranks #74,972 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.9 pages per visit. Users spend an average of 5:30 on the site.
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This page provides publicly available information about mintel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mintel.com directly at https://mintel.com.