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The URL Shortener That Actually Makes Money
Bitly's $21M revenue engine powers the internet's shortest links
In a world where every startup chases viral growth, stelr.co (Bitly) quietly built a $21.5M revenue machine by making URLs shorter. But the real story isn't about link compression—it's about owning the infrastructure of attention.
"Bitly doesn't just shorten URLs—it owns the pipes that connect the internet's attention economy."
The Hidden Infrastructure Play
While competitors chase features, Bitly's 85-person team generates $21.5M by becoming the default URL shortener for enterprises. Their secret? Not being sexy. They're the utility that sits between every tweet, email, and ad—invisible but indispensable.
Revenue Efficiency Over Growth
With 85 employees and $21.5M in revenue, Bitly achieves ~$253K per employee—strong for a SaaS utility. This isn't a growth-at-all-costs startup; it's a profitable infrastructure play that charges for reliability, not features.
The company's tech stack reveals a pragmatic approach: jQuery and Bootstrap for speed, Google Analytics for tracking, and HSTS for security. No flashy frameworks, just battle-tested tools that work. This is a team optimizing for uptime, not impressing Hacker News.
- Owns the infrastructure layer: Every shortened link is a dependency they control
- Enterprise-ready: Their pricing page suggests B2B focus over consumer vanity metrics
- Brand partnerships: Leadership includes VP of Brand Partnerships—monetizing attention, not just clicks
The Unsexy Unicorn
Bitly proves that boring infrastructure beats flashy features. While startups chase virality, they own the pipes that make it possible. That's not just smart—it's sustainable.
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https://mkt-static.bitly.com/static/1768347802/pages/wp-content/uploads/2023/10/homepage-default-social.png
Meta Tags
Custom Domain by Bitly
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stelr.co uses 18 technologies across their website including UserWay, HSTS, PHP, and more.
Accessibility
UserWay
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HSTS
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PHP
CMS
WordPress
CDN
jsDelivr
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OneTrust
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stelr.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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