sticks.com
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Sticks.com: The $10M Artisan Furniture Niche
How a 43-person team built a cult following in handmade object art
In a world dominated by mass-produced furniture, Sticks.com has carved out a $9.9M niche selling handcrafted object art that refuses to be ordinary. This isn't just another e-commerce store—it's a testament to the power of obsessive craftsmanship in a digital age.
"They're not selling furniture—they're selling imagination you can touch."
The Artisan Paradox
Sticks operates in the arts and entertainment industry with just 43 employees generating nearly $10M in revenue—that's $230K per employee. While most furniture companies chase scale, Sticks doubles down on scarcity. Their top search term 'sticks' alone drives 15,080 monthly searches, yet they convert only 9,477 total visits. The math reveals a deliberate strategy: they're not optimizing for traffic, they're optimizing for the right collectors.
The SEO Goldmine They Own
Sticks dominates a hyper-specific keyword cluster: 'sticks handmade' (220 monthly searches), 'sticks wall plaque' (210), 'patterned coffee table' (110). These aren't generic furniture terms—they're intent-driven queries from buyers who know exactly what they want. With 47% direct traffic, they've built a brand that customers seek out by name. That's not luck; that's a moat.
Their tech stack tells a story of modern craftsmanship: Tailwind CSS for design speed, Swiper for product showcases, and PWA capabilities for seamless mobile experiences. They're using 2024 tools to sell 1990s-style artistry. The 33% organic traffic share suggests they're not just relying on brand loyalty—they're actively capturing new demand through strategic SEO.
- Revenue per employee ($230K) rivals tech startups, not traditional furniture makers
- 47% direct traffic indicates powerful brand recall in a crowded market
- Top keywords reveal they own the 'sticks' brand identity completely
- Social presence across YouTube, Facebook, and Instagram supports visual storytelling
The Anti-Amazon Playbook
Sticks proves that in an age of algorithms, human creativity still commands a premium. Their $9.9M revenue on 9,477 monthly visits shows that depth beats breadth every time.
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Sticks Object Art & Furniture
Sticks creates finely crafted and beautifully designed object art, accessories and furniture that is best described as unique, fun, imaginative and creative!
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About sticks.com
Sticks creates finely crafted and beautifully designed object art, accessories and furniture that is best described as unique, fun, imaginative and creative!
Company Overview
sticks.com Social Media
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Technology Stack
sticks.com uses 24 technologies across their website including YouTube Embed, Adobe Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Adobe Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
unpkg
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
sticks.com receives approximately 9.5K monthly visitors and ranks #2,215,514 globally. The website has a bounce rate of 62% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:40 on the site.
The majority of sticks.com's traffic comes from undefined, .
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This page provides publicly available information about sticks.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sticks.com directly at https://sticks.com.