While tech founders obsess over ARR and viral growth, Stonhard quietly generates $414M annually selling epoxy floors. They've been manufacturing and installing seamless resin systems since 1929—predating the internet by decades. This isn't a startup; it's an industrial fortress.

"In a world of subscription businesses, Stonhard sells physical durability—and they've been doing it for nearly 100 years."

Stonhard's social presence is modest but strategic. YouTube, Facebook, LinkedIn, Instagram—they're there, but not chasing virality. Their content focuses on product demos, installation processes, and case studies. This isn't a brand building an audience; it's a brand serving customers. The tech stack is revealing: jQuery, Slick, Bootstrap. No React, no Next.js. This is a functional website built for utility, not conversion optimization. It works because their customers aren't browsing—they're buying.

• Product names are technical codes, not marketing slogans ('stonclad gs/gs4 black w/pf7')
• Top executives include VPs of Finance, Product Development, and Installer Development—operations-focused
• Traffic sources are dominated by direct and organic—brand-driven, not ad-driven
• Social profiles exist but aren't optimized for engagement—they're informational