In a world drowning in unstructured Slack threads and chaotic whiteboard sessions, Stormboard is betting that the real value isn't in the idea—it's in the data it generates. They aren't just building a collaboration tool; they're building a data extraction engine for human creativity.

"Stormboard isn't competing with Miro on infinite canvas; it's competing with the chaos of unstructured data."

The tech stack tells a story of pragmatism over hype. They lean on battle-tested tools like jQuery and Bootstrap alongside modern libraries like Tailwind CSS and Ant Design. It’s a stack built for speed and stability, not for chasing the latest frontend trend. They are building a utility, not a showcase.

• The 'Data-First' Moat: While competitors focus on visual collaboration, Stormboard focuses on turning sticky notes into structured, analyzable data.
• The Traffic Resilience: A nearly 50/50 split between organic and direct traffic suggests high brand recall and low dependency on volatile paid acquisition channels.
• The AI Positioning: Capturing 3,570 monthly searches for 'storm ai' shows they are successfully pivoting their narrative toward the AI revolution, despite being a legacy player.