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Strata: Fractionalizing India's Commercial Giants
How a 160-person team is democratizing access to institutional-grade real estate with ₹25L entry points.
In a market historically dominated by ultra-high-net-worth individuals and institutional funds, Strata is dismantling the gates of commercial real estate. They aren't just building a platform; they are engineering a liquidity event for an asset class that has been frozen in time for decades.
"Strata isn't selling real estate; they are selling access. The product is the ticket to the VIP section of India's commercial boom."
The Asset Play
Strata curates pre-leased, Grade-A commercial assets—think tech parks and corporate hubs. By tokenizing ownership, they allow an investor in Mumbai to co-own a premium office block in Bengaluru. Their revenue of $40M signals that the market is desperate for this yield, far outpacing traditional fixed-income instruments currently available to the average Indian investor.
Traffic & Traction
With ~6,800 monthly visits, their traffic might seem modest compared to consumer fintech giants. But look closer: 48% organic search and 40% direct traffic. This isn't viral browsing; this is high-intent capital looking for a home. Investors aren't stumbling upon Strata—they are hunting it down.
The tech stack reveals a focus on robustness over flash. Utilizing AWS, Cloudflare, and Tailwind CSS, the platform prioritizes security and speed. While they don't rely on heavy structured data for SEO, their brand equity is captured in the 'strata' keyword, commanding over 52,000 monthly searches. They own the category name.
- Democratization of Asset Allocation: Moving CRE from the hands of family offices to the retail investor.
- Liquidity Injection: Unlocking capital in illiquid markets through fractional ownership.
- Tech-First Underwriting: Using data to curate assets that meet strict yield criteria.
The Verdict: High Stakes, High Yield
Strata is betting that India's middle class is ready to move beyond FDs and Gold. With a lean team of 160 generating $40M, they are proving that the future of wealth generation is built on concrete.
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strataprop.com uses 13 technologies across their website including Google Fonts, HSTS, Strapi, Webflow, and more.
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Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
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DaisyUI
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strataprop.com receives approximately 6.8K monthly visitors and ranks #2,618,854 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:03 on the site.
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