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Strikingly: The 1.5-Star Paradox
How a 527-person team built a $93M revenue engine despite terrible user reviews.
Strikingly presents a fascinating contradiction in the web builder market: a company generating $93.7M in revenue with a product that users rate 1.5/5 stars. This isn't a failure story—it's a masterclass in finding a profitable niche where 'good enough' is actually great business.
"Strikingly proves that in B2B SaaS, 'satisfied' customers are overrated—what matters is whether they pay."
The Silent Majority Strategy
With 50% direct traffic and only 41% organic search, Strikingly has built a self-sustaining flywheel. Their users aren't discovering them through Google—they're returning because the product solves a specific pain point: launching a single-page site in minutes, not hours. The 1.5-star rating actually helps filter out perfectionists, leaving only pragmatic users who value speed over polish.
The Traffic Paradox
Here's the counterintuitive data: Strikingly ranks for 'Wix' (2.3M monthly searches) and 'WordPress' (1.4M searches) but converts 857K visits into $93M revenue. That's $108 per visit—a metric that would make most SaaS companies weep with joy. Their 8.9M backlinks suggest they've mastered the art of being 'the alternative' rather than 'the leader.'
The leadership team—David Haisha Chen, Dafeng Guo, and Teng Bao—built Strikingly for a specific audience: entrepreneurs who need a landing page yesterday. While competitors chase feature bloat, Strikingly's tech stack (jQuery, Bootstrap, Klarna, Afterpay) reveals a pragmatic approach: use proven tools, integrate payment options, and ship fast. The 1.5-star rating isn't a bug; it's a feature that keeps support costs low by self-selecting users who don't expect enterprise-grade polish.
- Revenue per employee: ~$178K—efficient for a builder platform
- Top competitors: Wix, Google Sites, Carrd, WordPress (they're punching above their weight)
- Payment integration: Klarna/Afterpay suggests focus on cash-strapped entrepreneurs
- Happiness Officers: Two dedicated roles despite low ratings—prioritizing retention over acquisition
The $93M Lesson: Niche Beats Nice
Strikingly's success isn't despite the 1.5 stars—it's because of them. They've built a business that thrives on user apathy, proving that in B2B SaaS, 'satisfied' is expensive, but 'functional' is profitable.
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How To Make a Website – Free Website Builder | Strikingly
Strikingly is the best free website builder for anyone to create a gorgeous, mobile-friendly website easily. Quick, simple and stylish. Make your own free website today.
Check out Strikingly! Super easy website & store builder.
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Reviews (20)
Amazing
Amazing, mind blowing
Outstanding Service and Reliability with Strikingly
I've been a user of Strikingly for many years, and my experience has been nothing short of exceptional. One of the standout aspects of this platform is its excellent customer support, particularly from Jerry. His clear communication, prompt responses, and willingness to go the extra mile have made navigating any challenges a breeze. The platform itself is incredibly reliable, which is crucial for maintaining a professional online presence. The user interface is intuitive and visually appealing, making it easy to create and manage stunning websites without any technical hassle. Strikingly has consistently met my needs, and I have no doubt that I'll be using them again for future projects. Highly recommended for anyone seeking a dependable and user-friendly website builder!
Deceptive Advertising
I did a lot of homework to find Strikingly.com. I contacted them several times when deciding who to go with. Their chat line help was OUTSTANDING! They were super nice and helpful, referred me to directly to the links in their help section when I had questions, and emailed me a copy of the chat! Wonderful! They were offering a FREE simple website with purchase, to be delivered in 48 to 72 hours. I decided to sign up because they also offered a 2 week, no obligation trial period too. The first red flag was that the FREE simple website was nowhere to be found. I queried the salesperson several times about it, but she deftly side stepped it. Okay, so $59 is not a big deal for a website. The second red flag was when my Credit Card company turned down the charge due to possible fraud. Oh well, they’ve done that before, so I approved it. I gave the website design department clear instructions of what I wanted, with supporting material included, a note to contact me if they had any questions, and asked for confirmation that I got one revision. A week later, after no communication except apologies for being late, they delivered my website. It wasn’t what I asked for. This was the third red flag. But I resubmitted it, and a week later it was delivered with same experience. This was the day my free trial ended. Still, I had the feeling that this was a company that could be worked with, so I tried to purchase a 3 year plan from them, however my CC company turned them down again for possible fraud. This time I listened, so I canceled the order, however I was told they couldn’t refund the $59 charge for the simple website. I stewed about this for a couple of days, and then decided to contest the charge, since they used deceptive advertising. My CC company did an investigation, and refunded my money. Sorry, but I can’t recommend them.
Basically stole $20 and gave no refund upon cancellation
I had no issue with the service, but needed to cancel the monthly plan. I paid $20 on 11 April and requested to cancel on 13 April, expecting the plan to end on 11 May, as I had just paid for the month of April. However, the support person told me that the plan would cancel immediately, I would lose all features and no refund would be given. That is not industry standard, I am surprised if that is legal and this is the reason why I cannot in good faith leave them a good review. The service was what I paid for, but the exit was disgraceful. In response to the 5-star review by Jose, I agree that the service itself was fine, and I have paid them $740 over 3 years of service. I wrote them to say that it is a shame that they would let a customer leave on such a sour note and I hope their management makes a policy change.
Strikingly gets worse and worse
Strikingly gets worse and worse. They are just another "get a credit card and charge it repeatedly" company. Customer service is very bad too. Not once ever has a question been answered, but they will spend days explaining why they cannot help you. And, at the end of it all, websites built with Strikingly do not look good. They're the geocities sites of today. Garbage company.
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About strikingly.com
Strikingly is the best free website builder for anyone to create a gorgeous, mobile-friendly website easily. Quick, simple and stylish. Make your own free website today.
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Technology Stack
strikingly.com uses 9 technologies across their website including Adobe Fonts, Zendesk, Afterpay, Klarna, and more.
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Afterpay, Klarna
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DaisyUI
Traffic & Audience
strikingly.com receives approximately 857.5K monthly visitors and ranks #37,032 globally. The website has a bounce rate of 46% with visitors viewing an average of 9.6 pages per visit. Users spend an average of 5:31 on the site.
The majority of strikingly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about strikingly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit strikingly.com directly at https://strikingly.com.