sunlighten.com
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Sunlighten: The $78M Infrared Empire
How a wellness brand turned sauna tech into a high-margin, direct-to-consumer juggernaut
In a market saturated with wellness fads, Sunlighten didn't just sell saunas—they engineered a lifestyle. With 263 employees and $78.1M in revenue, they've built an empire on the promise of 'detox and relax,' proving that high-ticket health tech can scale without sacrificing premium positioning.
"Sunlighten mastered the art of selling 'smart' luxury—turning infrared heat into a $78M revenue stream while keeping 47% of traffic direct-to-brand."
The Direct-to-Home Playbook
Sunlighten's traffic split is telling: 47% direct, 42% organic. This isn't accidental—it's a brand that's built such strong affinity that nearly half of visitors bypass search engines entirely. They've turned 'Sunlighten' into a category verb, with 2,890 monthly searches for their brand name alone. That's premium positioning in action.
The Trust Equation
3,377 Trustpilot reviews at 4.7/5 isn't just good—it's surgical. For a high-ticket item (infrared saunas start in the thousands), social proof is the conversion engine. Sunlighten leverages this by integrating Zendesk and LiveChat directly into their stack, turning post-purchase support into a retention moat. The result? A brand that feels premium but accessible.
The tech stack reveals their strategy: Tailwind CSS and GSAP for a slick, fast experience; Swiper for product galleries; Google Analytics and Tag Manager for precision tracking. They're not just building a website—they're building a conversion machine that justifies premium pricing through seamless UX.
- Infrared sauna category leader with 24K+ monthly searches for the core term
- Direct traffic dominance (47%) signals exceptional brand equity
- Multi-channel social presence across YouTube, LinkedIn, and Instagram
- MySauna login portal for customer retention and ecosystem lock-in
The Wellness Tech Blueprint
Sunlighten proves that in health tech, brand trust + direct traffic = sustainable premium pricing. Their $78M revenue isn't built on gadgets—it's built on positioning infrared heat as a non-negotiable wellness investment.
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UK Infrared Saunas for Home | Detox & Relax with Sunlighten | Sunlighten
Looking for an infrared sauna for your home? Sunlighten® UK is the #1 choice when it comes to best-in-class infrared saunas. Start investing in yourself today!
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Reviews (20)
Excellent team and experience
Excellent team and experience. Definitely best in class. Kate is incredible to work with. Highly recommend.
Pleasant experience with Ryan
Ryan Williams was our Sunlighten rep and he was very knowledgeable of the product, its benefits, and how it pertained to our specific health goals. He was thorough and kind. He did try to sell us a few extra products that we didn’t need, but I can’t fault him for trying!
The sauna itself is fantastic
The sauna itself is fantastic. What really impresses me is the design. They made a complex system easy enough for the customer to assemble it at home themselves. They've been incredibly responsive on questions. I had one connection wrong in assembly and thought it would be a major issue getting it right. Again, they designed this so well that troubleshooting is no trouble.
Michael Earney helped me with our…
Michael Earney helped me with our purchase of our sauna. He was so nice and helpful with all my questions. I will recommend him and Sunlighten to all my friends.
Larissa was awesome
Larissa was awesome ! Extremely knowledgable and helped to find all discounts available
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About sunlighten.com
Looking for an infrared sauna for your home? Sunlighten® UK is the #1 choice when it comes to best-in-class infrared saunas. Start investing in yourself today!
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Technology Stack
sunlighten.com uses 27 technologies across their website including Wistia, HSTS, cdnjs, unpkg, and more.
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Wistia
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cdnjs, unpkg, jsDelivr
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AWS CloudFront, Cloudflare, Vercel
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Traffic & Audience
sunlighten.com receives approximately 258.7K monthly visitors and ranks #179,463 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:12 on the site.
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