supermoney.com
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SuperMoney: The Unbundled Finance Engine
How a 45-person team built a $4.7M financial comparison powerhouse with 367K monthly visitors
SuperMoney isn't just another financial comparison site—it's a precision engine that has cracked the code on unifying personal finance verticals. With 45 employees generating $4.7M in revenue and 367K monthly visitors, this is a lean operation with massive leverage.
"They're not selling products—they're selling clarity in a confusing financial landscape."
The Trust Factor
With 479 Trustpilot reviews averaging 4.7/5, SuperMoney has built something rare in fintech: genuine user trust. While competitors focus on transaction volume, SuperMoney's approach prioritizes educational content and comparison tools. This isn't just review aggregation—it's a financial decision-making platform where 49% of traffic comes organically, indicating strong brand recognition and content authority.
The SEO Moat
The keyword strategy reveals a sophisticated approach. While 'supermoney' drives 5.5K monthly searches, they've captured adjacent high-intent terms: 'splitero' (8.6K), 'hometap' (16.6K). This isn't accidental—it's a deliberate play to intercept users at the research stage. With 595K backlinks, they've built substantial domain authority that would cost millions in paid acquisition.
The tech stack tells a story of pragmatic modernization. They're using Tailwind CSS, Bootstrap, and Ant Design simultaneously—likely a result of iterative development rather than a unified vision. But it works. The PWA implementation and lazy loading show they're optimizing for performance, crucial for a content-heavy site where bounce rates kill conversions.
- Multi-vertical coverage: personal loans, auto loans, mortgages, debt, credit, refinance, tax relief, insurance
- 479 verified reviews with 4.7/5 rating—exceptional for financial services
- 39% direct traffic indicates strong brand recall
- Lean 45-person team vs. 4.7M revenue = $104K revenue per employee
The Unbundled Winner
SuperMoney proves you don't need to build everything—just help users make better financial decisions
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5 keywordsHow is Supermoney's SEO?
Open Graph Image
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Super Power Your Money - SuperMoney
Super Power Your Money! Friendly Advice For Personal Loans, Auto Loans, Mortgage, Debt, Credit, Refinance, Tax Relief, Insurance and More.
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Reviews (20)
A real time saver is all I can say
A real time saver is all I can say. I run errands as a service and comparing items prices is one of my main tasks on the daily. Thanks!
Real Time Saver
I would spend hour glued on my screen scrolling hundreds of websites in the name of comparing prices. Now it takes much less effort and time thanks to SuperMoney!
Efficient comparison tool that saves time
Saved me hours of comparing financial products across different sites. The platform's comparison tools are straightforward and helped me find better rates on a personal loan than I would have discovered on my own. The user reviews add helpful context beyond just numbers. The interface is clean and doesn't overwhelm you with unnecessary information. While I occasionally wished for more filtering options on certain product categories, overall it streamlined what's usually a tedious research process. A solid resource for anyone shopping around for financial services.
Super helpful for mortgage and equity options
As a homeowner, SuperMoney was incredibly helpful when I was comparing mortgage options and looking into a home equity agreement. Both the website and the SuperMoney app made it easy to see my options without feeling overwhelmed. I liked how everything was broken down clearly, so I could understand the real pros and cons instead of just rates. Being able to compare lenders and home equity options side by side saved me a ton of time. If you own a home and want to make a confident, informed decision, SuperMoney is absolutely worth using.
Easy way to compare lenders
I love how you can compare multiple financial products without hurting your credit or wasting time. The new app also allows you to connect all your accounts and get AI-powered insights based on your personal circumstances.
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About supermoney.com
Super Power Your Money! Friendly Advice For Personal Loans, Auto Loans, Mortgage, Debt, Credit, Refinance, Tax Relief, Insurance and More.
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Technology Stack
supermoney.com uses 22 technologies across their website including Font Awesome, HSTS, PHP, and more.
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PHP
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Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Reviews
Trustpilot
Traffic & Audience
supermoney.com receives approximately 367.1K monthly visitors and ranks #130,540 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:28 on the site.
The majority of supermoney.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about supermoney.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit supermoney.com directly at https://supermoney.com.