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SuperProcure: India's $23M Logistics Powerhouse
How a bootstrapped transport management system is quietly dominating India's supply chain.
In a market obsessed with hyper-growth SaaS, SuperProcure is playing a different game: solving the gritty, high-stakes chaos of Indian logistics. They aren't just tracking trucks; they are optimizing the ROI of every rupee spent on freight.
"With 58% direct traffic, SuperProcure isn't acquiring users—they are retaining a daily workforce."
The Unsexy Utility Play
SuperProcure isn't chasing vanity metrics. While competitors focus on top-of-funnel buzz, SuperProcure's traffic profile reveals a utilitarian core. With 58% direct traffic and 39% organic search, their users aren't browsing—they are logging in to book trucks. This is a product deeply embedded in the daily operations of Indian logistics firms.
The 'Super Procure' SEO Moat
The brand has achieved a rare feat: it is the verb. Search volume for 'superprocure' (1,210/mo) and 'super procure' (160/mo) shows high brand recall. Even more telling is the intent behind 'logistics booking auction platform' (130/mo). They aren't just selling software; they are selling a marketplace model where pricing is dynamic and competitive.
The tech stack reveals a pragmatic approach. Utilizing jQuery, Bootstrap, and Tailwind CSS suggests a focus on rapid, functional deployment rather than bleeding-edge frontend frameworks. This is classic B2B enterprise software: performance and stability over flashy animations. The presence of Ant Design and DaisyUI points to a cohesive, component-driven UI that scales across complex workflows.
- Market Fit: Captures the specific inefficiencies of the Indian supply chain (unorganized trucking, paperwork-heavy compliance).
- Retention over Acquisition: 58% direct traffic indicates a sticky product used daily by logistics managers.
- Revenue Efficiency: $23M revenue with 145 employees suggests a high revenue-per-employee ratio, typical of efficient SaaS models.
The Quiet Giant of Indian Logistics
SuperProcure proves that in B2B, utility beats hype. They are the operating system for moving goods in India.
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SuperProcure is the best transport management system to manage and optimize your logistic business to ensure the best return of investment.
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About superprocure.com
SuperProcure is the best transport management system to manage and optimize your logistic business to ensure the best return of investment.
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superprocure.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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WordPress
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superprocure.com receives approximately 174.2K monthly visitors and ranks #196,150 globally. The website has a bounce rate of 28% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 10:39 on the site.
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