sussan.com.au
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Sussan: The Australian Retailer That Doesn't Need Your SEO
How 61% direct traffic and a $140M revenue model defy digital marketing logic
While most e-commerce brands bleed money on customer acquisition, Sussan has built a retail empire where 61% of visitors arrive directly—no search, no ads, just pure brand loyalty. This isn't just a clothing store; it's a masterclass in offline-to-online conversion that digital-first startups desperately need to study.
"Sussan proves that in fashion retail, brand equity still beats algorithmic optimization—every single time."
The Silent Traffic Juggernaut
With 933K monthly visits, Sussan's traffic distribution reveals a secret: 61% direct traffic means nearly 570,000 visitors type 'sussan.com.au' directly into their browser. This isn't accidental—it's the result of 30+ years of physical store presence creating digital muscle memory. Compare this to the industry average where direct traffic hovers around 30-35%, and you see a brand that owns its audience completely.
The Revenue Per Employee Engine
At 495 employees generating $140.5M revenue, Sussan achieves $283,838 revenue per employee—a figure that would make most tech companies blush. While pure-play e-commerce brands struggle with unit economics, Sussan's hybrid model leverages physical touchpoints to drive higher online conversion. Their tech stack—jQuery, Tailwind, and Google Analytics—reads like a 'what not to do' list for modern startups, yet they outperform most.
The keyword strategy reveals deliberate brand protection: 'sussan' (11,200 monthly searches) and even misspelling 'susan' (17,290 searches) capture intent. They're not chasing 'summer dresses'—they're owning their brand name. This is either arrogance or genius. Given the revenue numbers, it's genius.
- 61% direct traffic defies digital marketing norms
- Physical stores as customer acquisition funnels
- Brand-first keyword strategy over SEO volume
- Hybrid model delivers superior revenue per employee
The Anti-Growth Playbook That Actually Works
Sussan's 30-year investment in brand over algorithms has created a defensible moat that pure digital natives can't replicate—yet.
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5 keywordsHow is Sussan's SEO?
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Sussan Women’s Clothing – All Sale Items Under $30*
Enjoy all sale styles at $30 and under for a limited time only at Sussan. Refresh your wardrobe with tops, denim, knitwear, pants, skirts and more.
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Reviews (4)
I received exactly what I ordered in…
I received exactly what I ordered in very good time. Unfortunately I ordered the wrong size but it was no problem to return and their steps of how to do this easily followed. Changed sizes and received again good time. No hesitation in ordering from this Company.
Very nice store
Well displayed easy to see what you want very helpull staff
Beware Delayed Delivery.
Whilst the product-black denim jeans-are a good fit, the delivery options from online shopping only offer “express post” at $12.95, promised within 1-3 business days. Of course “Australia Post was at fault”, according to the Sussans online customer “service” officer, but the argy-bargy about it when it arrived on the Thursday, after ordering on the Sunday night online, left a bad taste in my mouth. Why even propose it could arrive on Day 1 at all? Plus, so much for offering Express Post! Easy to blame Australia Post. Customer Service at Sussan’s was more interested in taking me to task about when it was actually processed at the warehouse.
Bad online experience.
I ordered a size 12 nightie online that I had been eyeing off for ages, which was finally reduced to half price, paid express delivery (which was the only option), and when it arrived it was huge. The only way to exchange it, was to PAY for a return label and then reorder another in a smaller size and then also pay ANOTHER delivery fee. So THREE delivery fees all up. Taking it back to a store, as suggested by customer service was not an option for me, as there is no Sussans close to where I live. I was also told that the delivery fee is nothing to do with them, as the fee goes to Australia Post. The girl on the other end of the phone really couldn't have cared less, no apology, nothing. Just a very over happy 'Have a good day' and hung up knowing I was upset. I ordinarily love Sussans, and have spent a lot of money there over the years, but after this experience, I will not be shopping from there again.
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About sussan.com.au
Enjoy all sale styles at $30 and under for a limited time only at Sussan. Refresh your wardrobe with tops, denim, knitwear, pants, skirts and more.
Company Overview
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Technology Stack
sussan.com.au uses 20 technologies across their website including Adobe Fonts, HSTS, DoubleClick Floodlight, Google Ads, and more.
Fonts
Adobe Fonts
Security
HSTS
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
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Zendesk
Reviews
Yotpo
E-commerce & Payments
Afterpay, Magento
Traffic & Audience
sussan.com.au receives approximately 933.6K monthly visitors and ranks #49,699 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:01 on the site.
The majority of sussan.com.au's traffic comes from undefined, undefined, .
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