sveaskog.se
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Sweden's Forest Giant Goes Digital
How a state-owned forestry firm is modernizing a 300-year-old industry
Sveaskog isn't just selling timber—it's orchestrating a data-driven transformation of Sweden's most traditional industry. With 515 employees and 25,000+ monthly visitors, this state-owned giant is quietly building a digital ecosystem around forests.
"They're not just selling timber—they're selling the entire forest experience, from carbon credits to hunting permits."
The Digital Pivot
While their core business remains timber and biomass, Sveaskog's tech stack reveals a modernization playbook: Vite for performance, PWA capabilities, and Tailwind CSS for a responsive experience. Their 44% organic traffic share shows they're winning on search for niche forestry terms like 'köpa tallplant västerbotten'—a clear signal they've captured the digital buyer journey.
The Multi-Stakeholder Play
Sveaskog serves four distinct audiences: commercial timber buyers, recreational hunters (with 120 monthly searches for hunting permits), renewable energy developers (land leasing for wind/solar), and nature enthusiasts. Their social presence across Instagram, YouTube, and LinkedIn shows a sophisticated content strategy that speaks to each segment differently.
What makes Sveaskog unique is its state-owned mandate combined with commercial agility. Unlike private forestry companies, they must balance profit with public access rights, biodiversity conservation, and renewable energy development. This creates a complex product portfolio that extends far beyond traditional forestry.
- Dual mandate: Commercial returns AND public access rights
- Diversified revenue: Timber, biomass, land leasing, recreational services
- Digital-first approach despite being in a traditional industry
- Strong organic search presence for niche forestry terms
- Multi-platform social strategy targeting different user personas
The Blueprint for Traditional Industry Digitization
Sveaskog proves that even the oldest industries can build digital moats when they understand their customers' entire journey—from search to purchase to experience.
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https://www.sveaskog.se/contentassets/b23f2bcdace74d2a97284f1d1ce32927/toppbildstartsidavinterskog.jpg
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Sveriges största skogsägare - Sveaskog utvecklar skogens alla värden
Vår kärnverksamhet är att förvalta och bruka skogen samt leverera timmer, massaved, flis, biobränsle, skogsplantor och skogliga tjänster. Dessutom upplåter Sveaskog mark för bland annat vindkraft och solenergi samt utvecklar skogen som en plats för fiske, jakt och andra naturupplevelser.
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About sveaskog.se
Vår kärnverksamhet är att förvalta och bruka skogen samt leverera timmer, massaved, flis, biobränsle, skogsplantor och skogliga tjänster. Dessutom upplåter Sveaskog mark för bland annat vindkraft och solenergi samt utvecklar skogen som en plats för fiske, jakt och andra naturupplevelser.
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sveaskog.se uses 16 technologies across their website including Vimeo, Font Awesome, Microsoft Ads, and more.
Video
Vimeo
Fonts
Font Awesome
Advertising
Microsoft Ads
Tag Managers
Tealium
Analytics & Marketing
Matomo, Google Analytics
Performance
Lazy Loading
Traffic & Audience
sveaskog.se receives approximately 25.2K monthly visitors and ranks #1,006,138 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 5:50 on the site.
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