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Sweatcoin: The $32M Gamification of Walking
How 170M users turned steps into a movement economy worth $32.7M annually
Sweatcoin isn't just an app—it's a behavioral hack that turned 170 million people into a walking army. By converting steps into spendable currency, they've built a movement economy that generates $32.7M in revenue annually, proving that the future of fitness is gamified, not just tracked.
"They didn't build a fitness app—they built a currency that buys behavior."
The Movement Economy
Sweatcoin's genius lies in its dual-sided marketplace. Users earn virtual currency for steps, then spend it on real products. With 170M users, they've created a captive audience that walks 10-15% more than non-users. The 41% organic search traffic (17,710 monthly searches for 'sweatcoin') proves they've become a category-defining brand, not just another fitness app.
Growth Engine Analysis
Despite $20.2M in funding, Sweatcoin's 832K monthly visits reveal a plateau. Their 43% direct traffic suggests strong brand recognition, but the 41% organic split indicates they're still fighting for discovery. The real story? Their 210 employees generate $156K revenue per person—a lean operation for a company that's become a cultural phenomenon. Yet, the 'undefined' top countries signal either data opacity or a fragmented global strategy.
The tech stack reveals a modern, agile approach: Vite for speed, Cloudflare for scale, and TikTok Pixel for viral growth. But the 3.9/5 Trustpilot rating from 5,720 reviews exposes the friction—users love the concept but question the payout. This isn't a fitness app; it's a behavioral experiment with a payment processor.
- 170M users = 170M potential micro-transactions in motion
- $32.7M revenue from a 'free' app = sophisticated monetization
- 41% organic traffic = category ownership despite minimal SEO investment
- 210 employees = hyper-efficient for a movement of this scale
Sweatcoin is a behavioral finance platform disguised as a fitness app
The $32.7M question: Will they scale the movement economy or become a cautionary tale of gamification fatigue?
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Sweatcoin: Healthier planet. Healthier, wealthier you
Join our 170M+ users to become part of the movement economy. Sweatcoin app converts your steps into sweatcoins — virtual currency that you can spend on products and services. It Pays to Walk.
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Reviews (20)
This app for multiple app
This app for multiple app
Just walk and earn
Great project
Very good thing 😀
Very good thing 😀
Your customer support team does not…
Your customer support team does not respond why? I need help.
We need better auctions now!!…
I think is getting easier to earn sweatcoins nowadays. Now we even can earn sweatcoins by paying games…more publicity more gains to the site. So, and this is my point of view, if people are viewing more publicity, why are the prizes so weak? It’s been gift cards since June…
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About sweatco.in
Join our 170M+ users to become part of the movement economy. Sweatcoin app converts your steps into sweatcoins — virtual currency that you can spend on products and services. It Pays to Walk.
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sweatco.in uses 11 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
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sweatco.in receives approximately 832.4K monthly visitors and ranks #79,871 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:48 on the site.
The majority of sweatco.in's traffic comes from undefined, undefined, .
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