swirepay.com
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Swirepay: The B2B Payments Engine You've Never Heard Of
A $11M revenue, 48-person team quietly processing millions in global transactions
In a world obsessed with B2C fintech unicorns, Swirepay operates in the lucrative, unglamorous shadows of B2B payments. With just 48 employees generating $11M in revenue, this isn't a consumer app—it's a high-velocity transaction engine for businesses moving serious money.
""With 48 employees generating $11M, Swirepay achieves a revenue-per-employee ratio that rivals fintech giants—proving that in B2B payments, depth beats scale.""
The Revenue Efficiency Play
Swirepay's financial metrics tell a compelling story of efficiency. At $11M in revenue with just 48 employees, they're generating approximately $229,000 per employee—far above the SaaS industry average. This suggests a highly automated, API-first product that scales without linear headcount growth. The $5M in funding, relatively modest for their revenue stage, indicates either strong capital efficiency or a business that's self-sustaining faster than typical venture-backed startups.
Global by Design, Local by Execution
While their traffic data shows 'undefined' as the top country (94.1%), the presence of 'Shastha Fresh' as a top keyword suggests they serve specific ethnic grocery and retail sectors. This isn't random—it's strategic. B2B payments for international trade, particularly in food and retail supply chains, are notoriously complex. Swirepay's 100+ payment methods including Card & ACH position them as a bridge between global suppliers and local merchants, solving cross-border payment friction.
The technical stack reveals a modern but pragmatic approach. Built on AWS CloudFront with Tailwind CSS and Bootstrap, they prioritize performance and rapid iteration. The use of WooCommerce suggests they might serve e-commerce businesses directly, while HubSpot integration indicates a sophisticated sales motion for enterprise B2B clients. This isn't a legacy bank's infrastructure—it's a cloud-native platform built for speed.
- API-first architecture: 'Integrate Swirepay API in seconds' isn't marketing fluff—it's a product philosophy
- 100+ payment methods: From cards to ACH, they're building for global payment diversity
- B2B transaction focus: Handling 'millions of dollars' in B2B payments suggests high-value, low-frequency transactions
- 48-person efficiency: A lean team scaling to $11M revenue through automation and focus
The Silent B2B Powerhouse
Swirepay isn't chasing unicorn valuations—it's building a profitable, efficient payments engine for the global B2B economy. In a market obsessed with growth-at-all-costs, their $11M revenue with 48 employees is a masterclass in focused execution.
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Swirepay is a customizable and out of the box Software as a Service (SaaS) that handles millions of dollars of business to business (B2B) transactions for users across the globe
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About swirepay.com
Swirepay is a customizable and out of the box Software as a Service (SaaS) that handles millions of dollars of business to business (B2B) transactions for users across the globe
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Technology Stack
swirepay.com uses 16 technologies across their website including Vimeo, Font Awesome, Google Fonts, cdnjs, unpkg, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
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cdnjs, unpkg
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Amazon Web Services, AWS CloudFront, Cloudflare
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HubSpot
E-commerce & Payments
WooCommerce
Traffic & Audience
swirepay.com receives approximately 102.4K monthly visitors and ranks #189,912 globally. The website has a bounce rate of 16% with visitors viewing an average of 17.0 pages per visit. Users spend an average of 17:59 on the site.
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