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Synup: The $13M Local SEO Playbook
How a 96-person team is quietly eating the agency software market
While everyone chases AI hype, Synup is executing a boring, profitable playbook: unifying local SEO for agencies. At $13.4M revenue with just 96 employees, they're a stealthy efficiency machine in a fragmented $20B market.
"Synup isn't building features—they're building a moat by solving the agency's biggest pain: juggling 5 tools for 1 client."
The Agency Whisperer
Synup's 83K monthly visits come from agencies desperately seeking consolidation. Their top keyword—'meta business suite' (2.27M volume)—reveals their strategy: position as the 'Meta for local SEO.' They're not competing with tools; they're replacing them.
Capital Efficiency
With $6.5M total funding, Synup achieved $13.4M revenue—a 2.06x revenue-to-funding ratio. That's rare in B2B SaaS. Their 96-person team suggests a lean, technical culture with heavy automation. Compare this to competitors burning $50M+ to hit similar scale.
The tech stack tells a story of pragmatism: jQuery and Bootstrap (mature, battle-tested) mixed with Tailwind and Vite (modern, fast). They're not rebuilding wheels—they're assembling a reliable machine. The 28 detected technologies hint at a sprawling feature set, but the unified OS suggests a cohesive backend.
- Unified platform = higher stickiness (single contract vs. 5 tools)
- 50% organic traffic shows strong inbound engine
- Trustpilot 3/5 suggests room for product-market fit refinement
- CEO Ashwin Ramesh's background likely in local SEO (not generic SaaS)
Synup is a $100M company waiting to be noticed
They've won the efficiency game. Now they need to win the brand game. Watch for Series B funding to fuel marketing spend—this is when they break out.
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Synup Listing & Reputation Management Software
Synup Operating System enables agencies to sell more, improve client retention, and increase revenue with a unified Local SEO platform for listings, reputation, and social media management.
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Reviews (11)
Had a problem with Clientjoy, Synup helped resolve it.
Had an issue with ClientJoy after Synup took over. Some functionality stopped working and support seemed to vanish, which was frustrating since I still had a paid subscription running. I opened a support ticket (#93645), and to Synup’s credit they did step in and resolve the problem. I appreciate that they took the time to fix things and get it back on track.
Been using their services for almost 2…
Been using their services for almost 2 years and am satisfied with them. The platform overall is fairly simple to use and some of the new features they have added over the past few months have been really useful.
Great company with great customer service
Great company with great customer service. They helped me to bring my companies all under one big umbrella. I can now see what is going on with anyone and anything in my companies and different platforms instantly. This app and site has been an absolute game changer for me!
Excellent Services!
My experience with Synup is so far very good. Synup has completely changed the way I manage my business’s online presence. As a business owner, it’s crucial to maintain accurate and consistent information across different directories, and Synup excels in simplifying this process. Their review management system is excellent and has helped me keep track of my online reputation. Synup’s AI-assisted marketing and real-time SEO management capabilities have been a game-changer for my business. It’s easy to use, even if you’re not super tech-savvy. I also appreciate their customer service team, who are always available to answer any questions I have. Now I can see how my business is doing online and what customers are up to. It helps me make smarter choices for my digital marketing. Synup also saves time by syncing information across many platforms at once. My business shows up better in search results now, thanks to the consistent and accurate details from Synup. Only downside is, it’s little too expensive and might not be budget friendly for all businesses. Overall, Synup is a fantastic tool that has made my life as a business owner much easier.
Extremely Poor Experience
Extremely Poor Experience – Continued Billing After Cancellation We engaged Synup strictly for their third‑party directory listing support as part of a larger SEO offering for our customers. We did not use any of their other services. At the time, it seemed cheaper to trial their software to get mass directory listings. This was a trial, and this was disclosed at the point of registration, as evidenced by our email thread and our recorded onboarding calls (we have these recordings through Fireflies). Unfortunately, the service itself was marginal at best. After a few months, we decided to cancel prior to renewal. There is no way to cancel on their website. Instead, we followed the instructions given and emailed our sales rep to cancel. On March 17, 2025, we sent a written cancellation notice by email to Lionel Taylor (Partner Sales Manager), clearly instructing that our service be cancelled before the April 2025 renewal. Despite this clear written cancellation notice, Synup continued to bill our credit card $245 CAD per month for April, May, June, and part of July 2025. When we followed up, we had to deal with multiple people: Lionel Taylor (Partner Sales Manager) – original point of contact, received our cancellation notice but apparently did not action it. Raghavendra Sagari (Director, Success Strategy & Operations) – claimed they would “check the account status.” Sowmiya Ramanujam (Customer Support Specialist) – confirmed they would cancel but stated they were “not sure” they could arrange a refund because they “weren’t notified earlier” by the sales team. Even after repeated follow‑ups, including clear documentation that we had notified Synup back on March 17, 2025, Synup continued billing until June 2025. Their own staff acknowledged internally that the account should have been cancelled, yet they dragged their feet on issuing a refund and pushed the blame onto internal miscommunication between their sales and support teams. Caveat for anyone considering Synup: There is no self‑service cancel option in their dashboard. You are fully dependent on their internal communication between sales and support, and if they drop the ball, you pay for their mistakes. They had multiple opportunities to make this right and failed to do so. We should have read more reviews before signing up. In our experience, Synup’s handling of cancellations is unacceptable and borders on predatory. Avoid this company.
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About synup.com
Synup Operating System enables agencies to sell more, improve client retention, and increase revenue with a unified Local SEO platform for listings, reputation, and social media management.
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synup.com uses 28 technologies across their website including Google Fonts, HSTS, PHP, and more.
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PHP
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Webflow
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jsDelivr
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Traffic & Audience
synup.com receives approximately 83.2K monthly visitors and ranks #415,415 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:33 on the site.
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