yext.com
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Yext: The Digital Knowledge Glue for Brands
How a $381M platform solves the fragmented local search puzzle for multi-location giants
In a world where a customer's first interaction is often a search bar, Yext built the nervous system for brands to control their digital narrative. But with a 1.4/5 Trustpilot rating, is this the industry standard or a necessary evil?
"Yext isn't selling software; they're selling the ability to answer 'Where is my nearest location?' across 100+ platforms simultaneously."
The Enterprise Trap
Yext's 57% direct traffic reveals their true audience: enterprise marketing teams searching for the brand name, not SMBs exploring solutions. With 'yext careers' as their #2 keyword, they're a known entity in the Fortune 500, not a discovery play for startups. This is a high-velocity, high-churn enterprise sales machine.
The Trust Paradox
Here's the provocative reality: A 1.4-star rating with 340 reviews screams 'commoditized service.' Yet, $381M in revenue proves that for multi-location brands (think McDonald's, AutoZone), the pain of inconsistent local listings outweighs the cost of dissatisfaction. They are the 'IBM of local search'—expensive, complex, and ironically, indispensable.
The data paints a picture of a mature platform with deep moats. With 3.2 million backlinks and a global rank of #116k, Yext has dominated the SEO narrative around 'digital presence.' Their tech stack (Tailwind, Bootstrap) suggests a modern, component-driven frontend, but the real value lies in their Publisher Network—the API layer that syncs a single source of truth to Google, Apple Maps, Facebook, and beyond.
- The 'Knowledge Manager' creates a single source of truth for 230,000+ business locations
- Direct traffic dominance (57%) indicates high brand recall in the enterprise sector
- Backlink profile (3.2M) acts as a massive SEO moat, drowning out competitors
- The 'Publisher Network' is the lock-in mechanism—once integrated, switching costs are astronomical
The Verdict: A Utility, Not a Darling
Yext is the plumbing of the modern brand. Unsexy, essential, and wildly profitable despite the complaints. For investors, it's a cash-flow play; for founders, it's a lesson in enterprise stickiness over user delight.
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Create and deliver content to any channel | Yext
Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.
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Reviews (20)
This place is great
This place is great
I work with Yext on a daily basis…
I work with Yext on a daily basis for tge last 2 and half years, having contracted them to provide search for multinational asset management company. Since then our conversion rates have increased by over 30%. I have found their support second to none, from all of the SaaS vendors I work with. Support requests are always dealt with promptly and professionally. Our CSM, development support and account manager arr always on hand. Thanks Ollie, Colleen and Yuliya, we have a fantastic relationship and always seek to improve.
Hi David, thanks so much for your review! Our Yexters in the UK appreciate your feedback. Our goal is to provide second-to-none support and we're thrilled to hear about the success you've had with us so far. We're excited to have you with us as we continue to innovate and look forward to even greater successes. Cheers!
Pro & cons
If you’re looking for a company that can genuinely boost your business exposure and help you grow, I highly recommend Yext. After using their system, my revenue increased by 45%, which was a significant and tangible improvement for my business. The platform itself is very powerful, offering a wide range of tools to manage, optimize, and enhance your online business listings, ensuring that your brand gets maximum visibility across multiple platforms. That said, there are some drawbacks. Their customer support can be slow, and at times inquiries go unanswered, which can be frustrating if you’re expecting immediate help. Additionally, the system is relatively expensive, so it’s not ideal for those without a clear plan or sufficient budget. However, for me, the investment was more than worth it spending a few thousand dollars to gain a 45% increase in revenue is a no brainer. One thing I highly recommend is to consult with their team before getting started. If you have a solid business plan and know how to leverage the tools properly, you can maximize results and avoid wasting time or money. While some people who earn a lot from the system may not leave reviews, I can personally attest that it works if used strategically. For anyone willing to invest thoughtfully, Yext provides a win win opportunity yes, it costs money, but the growth and exposure you gain far outweigh the expense. Overall, it’s a highly effective system for businesses looking to scale, increase sales, and improve their online presence
Thank you for taking the time to leave such a thoughtful review. We’re delighted to hear that Yext helped deliver a 45% increase in revenue and provided powerful tools to boost your businesses visibility. Success stories like yours are what inspire us to keep innovating and ensuring our platform drives real results for our clients. We also truly appreciate your candid feedback on support responsiveness and cost. We recognize that timely service is essential, and we are continually working to improve in this area. Regarding pricing, we understand it’s an important consideration, and our goal is always to ensure that the value and growth we deliver far outweigh the investment. Thank you again for highlighting both the strengths and areas for improvement — your feedback helps us continue to evolve and provide the best possible experience.
This is hands down the worst experience…
This is hands down the worst experience I've ever had with a vendor. I do marketing for a hospital in Maryland. After we signed up with Yext, Google started flagging our doctors' Google business profiles, our search results were getting screwed up, and it became very difficult for us to create new profiles for the doctors we had just hired. We repeatedly asked Yext to look into it, but our requests never went anywhere because we kept getting a new account manager every month. Seriously, we had five account managers in six months because they all kept quitting the company. After months and months of ruined search results and total indifference from Yext, our 400th account manager FINALLY uncovered the answer. Turns out Yext had connected our doctors' Google business profiles to a completely different hospital in Minnesota with a similar name. No apologies, no offers to even partially refund the tens of thousands of dollars we had spent months wasting on their "services." Just a shrug and a "whoops, we'll fix it." My teammates and I can't wait for our contract to be up so we can finally cut this company loose and never look back.
this company is doing fraud stay away
this company is doing fraud stay away. I own a recruitment company and they are pretending to be me to get you to register with them pretending to offer fake jobs. If you get a whatsapp message offering jobs without them calling you ... be wary. This is fraudsters pretending to me a reputable recruitment company
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About yext.com
Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.
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Technology Stack
yext.com uses 15 technologies across their website including Sentry, jsDelivr, Amazon S3, and more.
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Amazon S3
Privacy & Consent
Osano
Marketing Automation
Marketo
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
yext.com receives approximately 310.2K monthly visitors and ranks #116,274 globally. The website has a bounce rate of 30% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 7:37 on the site.
The majority of yext.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about yext.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yext.com directly at https://yext.com.