uberall.com
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Uberall: The OS for Physical Locations
How a $170M funded platform is turning 'near me' searches into revenue for 200,000+ locations
While everyone chases AI hype, Uberall is quietly building the critical infrastructure for the physical economy. They solve a deceptively simple problem: if a customer can't find your store on Apple Maps or Google, does your location even exist? For 200,000+ locations, Uberall ensures the answer is yes.
"Uberall isn't selling software—they're selling foot traffic. In a world where 'near me' is the new search bar, they own the bridge between digital intent and physical visits."
The Traffic Reality Check
With 103,725 monthly visits and a global rank of #293,770, Uberall's own digital footprint is modest. But that's the point: this is a B2B infrastructure play, not a consumer destination. Their traffic breakdown reveals a mature business—44% direct, 43% organic. These aren't tire-kickers; these are operations teams logging in to manage thousands of locations. The real signal? 8,940 monthly searches for 'uberall' itself—brand strength that suggests deep enterprise penetration.
The Moat: White-Label Everything
What makes Uberall defensible isn't just the tech—it's the business model. Look at their keywords: 'uberall white label' (300/mo), 'uberall reseller' (130/mo). They're not just a SaaS platform; they're the invisible engine powering agencies and resellers. While competitors sell directly to brands, Uberall enables an entire ecosystem of white-label partners. This is how you scale from 1 to 200,000 locations without building a massive sales army. They become the backend for every agency that promises 'local SEO' but needs infrastructure.
The tech stack tells a story of pragmatic modernization. jQuery still lingers (technical debt), but they've layered in Tailwind CSS and Bootstrap for rapid UI development. Swiper and Splide handle the data-dense dashboards that franchise operators need. This isn't a VC vanity project chasing bleeding-edge frameworks—it's a battle-tested platform that prioritizes reliability over trends. The presence of Google Analytics and Tag Manager throughout suggests a data-obsessed culture, which makes sense for a company optimizing location-level conversions.
- Multi-location DNA: Built for franchises, not single shops—scales to thousands of locations under one roof
- Platform over product: White-label architecture turns competitors into customers
- Maps as infrastructure: Owns the 'near me' moment across Google, Apple, and 100+ directories
- Partner gravity: Acquired Navads in 2018, signaling aggressive consolidation in the location data space
The Unsexy Billion-Dollar Opportunity
Uberall is the plumbing for the physical economy's digital transformation. While others chase AI agents, they're optimizing the $6T local commerce market's most critical funnel: 'where are you?'
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5 keywordsHow is Uberall's SEO?
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Multi-Location Marketing Platform Powered by AI | Uberall
Transform searches into conversions with a multi-location platform that increases visibility, reaches more consumers, and drives on-site engagement.
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Reviews (4)
Misleading product, unreliable data, and broken core features — unusable for agencies
We signed up with Uberall expecting a reliable platform for listings management, review management and local SEO reporting. Unfortunately, our experience has been the opposite: inaccurate data, misleading dashboards, and critical features that were promised but are not actually available. As an agency, we simply could not use this tool responsibly with real clients. 1) “Suggestions” are noisy, wrong, and sometimes dangerous The platform constantly generates “Suggestions” that add zero value or are factually incorrect: It suggests adding the same WhatsApp and Facebook links that were already set (across multiple locations). It suggests attributes that are already present (e.g. “LGBTQ+ friendly” already enabled → suggested again). It suggested “Restaurant = Yes” for a location that has never had a restaurant. It suggested replacing a valid booking link with a broken/irrelevant link. It suggested completely irrelevant attributes like “Accepts donations”, “Needs volunteers”, etc. for a business where this is obviously false. It even suggests wrong photo types (Landscape field → indoor apartment photos). This creates risk. If you blindly accept those suggestions, you can literally publish false information about your client. 2) Directory distribution: big promises, weak reality During the sales presentation we were told the system distributes listings to 100+ directories. In reality, even on the highest tier we only saw around 40. Worse: directories show as “Submitted” or “Updating”, but months later there is still no listing live: Foursquare is a good example: Uberall shows “Submitted”, but the business is simply not in Foursquare. Infoisinfo stayed “Updating” for more than 2 months with nothing published. Even when listings existed, NAP consistency was broken (missing phone numbers, different names across platforms). For local SEO, that completely defeats the purpose. 3) Analytics are misleading / unreliable The analytics quality is shockingly poor: “Top Keywords” are not real keywords, but random fragments/syllables (not even words). Sentiment scoring shows perfect 100/100 results for locations that have zero reviews and no rating, which makes no sense. Keyword ranking tracking reports #1 rankings that are nowhere close to reality in Google Maps / Local Pack. As an agency, you can’t show this kind of reporting to clients. It destroys trust. 4) Review management capabilities were overstated We were explicitly told Uberall supports AI-assisted replies and the ability to reply to reviews across directories. In practice: replies have to be done manually in Uberall replying to directory reviews isn’t available the way it was presented Conclusion Uberall looks good in a sales presentation, but once you actually try to run it in a real agency workflow, it becomes obvious: the platform is unreliable, the reporting cannot be trusted, and the core listings/reputation functions don’t work as promised. We lost trust completely and stopped using it. I would strongly advise agencies to avoid Uberall unless they are ready for constant manual checking, inconsistent outputs, and inflated expectations.
AVOID AT ALL COSTS
AVOID AT ALL COSTS! The below is my opinion and experiences with dealing with this horrific company! Uberal was being used when I joined Mizzonis Pizza, so it was not my choice to hire them. It was ok with problems here and there, that for sure were annoying... Then we added 5 more locations and we had nothing but problems. Locations constantly disconnect. Sometimes the locations would change over connecting the wrong facebook with the wrong GMB account. I thought I was going mad dealing with these constant problems....I tried so hard to work out why this was continually happening. I work part time so it started to take over a lot of my work time. Everytime we spoke to the IT department they told us it was our fault because we must have changed passwords.... we never did change passwords. We told them this repeatedly. They did not listen. It was only me and director who had access and we have had the same passwords for our social media accounts for years. This constant pressure of not getting things fixed put a lot of strain on our company and on my mental health. We felt we had no choice but to seek another option. We went with pinmetoo in December of 2024. We wanted to start 2025 fresh. Now Uberall continue to send us demands for money even though we have written to them advising the system was bad and we no longer use it. In addition to this, before we decided we had, had enough of this terrible company, one of their staff was chancing up a payment and decided to include everyone on an email demanding payment, which included a staff interns gmail account which was no longer working in the company. We stressed this was a breach of GDPR under EU law. it was also a form of bullying and using tactics to embrass the company IMO. But after a lot of back and to their legal team has suggested Germany laws apply over EU laws. Which to the best of my knowledge is not true. EU laws trump state laws in disputes. But this is the type of absolute time waisting BS they put you through. IMO They will NEVER take responsibility for anything they do wrong! In my opinion they are a terrible service and terrible company with terrible people to deal with .... Honestly Its not worth the hassel. Samantha, Marketing dept at Mizzoni's Pizza. Feel free to contact me if you wish to know more.
Outdated Sales Process and Poor Fit for Scalable Agency Partnerships
We approached Uberall with a clear, high-volume opportunity: a fast-moving agency with existing location-based clients, infrastructure to scale, and zero onboarding burden. We laid out our terms, made our process transparent, and were ready to move fast. We maintain consistent sales and steady high-volume inbound lead flow. As an exclusive partner of one of the largest website platforms in the world, we were simply looking to align with a listing and reputation provider that could keep up with our growth. Instead of engaging professionally, Uberall’s team insisted on outdated sales formalities, multiple calls, no written confirmation, and zero flexibility around their process. When we declined to participate in that model and asked for clarity in writing, the deal stalled. Their Director of Partnerships described our offer, one with all risk on us, no support required from them, and recurring revenue, as "too risky." That response told us everything we needed to know. Uberall is the only company in its category that still hides pricing behind a rigid sales process with no actual competitive advantage to justify it. Every competitor we evaluated provided clear terms and engaged in writing without hesitation. Uberall was the exception. They may be positioned for slow-moving brands, but they are not built for high-performance agencies. If you are looking for a partner that respects your time and operates at speed, look elsewhere. We have since reallocated volume to a provider that understands what partnership actually means. We hope this feedback reaches the leadership team, because the product is not the problem. The process is.
Gosh where do I start
Gosh where do I start. Absolutely do not trust this product or this company. Onboarded my company 6 months ago - gave them perfectly clean data - launched the next day. Nothing but inconsistencies and problems ever since. Our data is not being updated in directories which is the main purpose of their product. They cant update data in real time. They'll tell you during the sales process they make real time updates but then their engineering team will continuously tell you it takes 24-48 hours to update and "you can make the edits yourself if you're in a hurry". 3 separate times their team told me to make the edits myself lol Dont bother opening tickets if you think they're going to address them in a timely fashion. Especially if its near a weekend. Yes i said near. Make sure to only submit tickets on days that they remotely work for europe which seem to be from approximately the time U.S. companies sign off until they sign back on, tuesday wednesday and thursday. Well maybe not thursday if there's an upcoming holiday. So try them on tuesday or wednesday nights... but make sure to explain the repeated issues in a level of detail that your child could decipher, otherwise they will just weaponize their incompetence to get out of the work. The BEST thing you can do if you're already in this situation is contact their whistleblower team whistleblowersoftware .com/secure/uberall-reporting-channel
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About uberall.com
Transform searches into conversions with a multi-location platform that increases visibility, reaches more consumers, and drives on-site engagement.
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uberall.com uses 28 technologies across their website including Google Fonts, HSTS, Contentful, Webflow, and more.
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Amazon Web Services, AWS CloudFront, Cloudflare
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HubSpot
Traffic & Audience
uberall.com receives approximately 103.7K monthly visitors and ranks #293,770 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:21 on the site.
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This page provides publicly available information about uberall.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uberall.com directly at https://uberall.com.