In the shadow of massive HR tech giants, Tabulera is building a $5M revenue fortress by solving one excruciatingly painful problem: benefits invoice reconciliation. This isn't a platform chasing vanity metrics—it's a precision tool for a specific, high-stakes workflow.

"Tabulera isn't building a platform for everyone—it's building a moat around the one workflow that breaks every HR system."

The tech stack tells the same focused story: jQuery, Tailwind, Bootstrap, and AWS CloudFront. No over-engineered modern stacks here—just reliable, fast-loading tools that get the job done. They're not building for Silicon Valley; they're building for the insurance broker in Ohio who needs to reconcile 50 invoices before lunch.

• Niche dominance over platform breadth: 834 EDI connectivity, not 'all-in-one HR'
• Conference-first marketing: Meeting customers where they already gather
• Direct traffic moat: 57% know exactly where to go when invoices don't match
• Revenue efficiency: $116K per employee in a services-adjacent tech model