takealot.com
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Takealot: The Unstoppable Engine of SA E-Commerce
Why a 25M visit/month giant dominates a fractured market (and what that means for you)
While global giants like Amazon hesitate at the border, Takealot has quietly built an unassailable fortress in South Africa, capturing 25.3 million monthly visits. This isn't just a retailer; it's the operating system for modern South African commerce.
"Takealot isn't fighting a price war; they've monopolized the trust and logistics infrastructure of an entire nation."
The Search Moat
With 707,860 monthly searches for just their brand name, Takealot has achieved the ultimate founder's dream: becoming the verb for online shopping. The fact that 'takealot login' drives 44,260 searches proves they own the customer relationship, not just the transaction.
The Direct Traffic Anomaly
51% of their traffic is Direct—unusually high for e-commerce. This signals a level of brand recall that usually takes decades to build. Customers don't window shop here; they come with intent.
The Trustpilot score of 1.5/5 is the elephant in the room, but it reveals a deeper truth about scale. In a market with infrastructure challenges, being the biggest target means absorbing the most criticism. It's a tax on dominance, not a sign of failure.
- The 'Everything Store' Strategy: From TVs to beauty, they own the category breadth.
- Franchise Network: A hybrid model blending owned logistics with local partners.
- Mobile-First UX: Heavy investment in app tech (Swiper, Tailwind) for low-bandwidth environments.
The Takeaway for Founders
Takealot proves that in emerging markets, logistics infrastructure beats price competition every time. Build the rails, own the destination.
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5 keywordsHow is Takealot's SEO?
Open Graph Image
https://static.takealot.com/images/logo_transparent.png
Meta Tags
Takealot.com: Online Shopping | SA's leading online store
South Africa's leading online store. Fast, reliable delivery to your door. Many ways to pay. Shop anything you can imagine: TVs, laptops, cellphones, kitchen appliances, toys, books, beauty & more. Shop the mobile app anytime, anywhere.
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Reviews (20)
Excellent Service
I made a payment for an order however the payment did not reflect on the order. It was complicated but after I contacted the Takealot team, the issue was resolved. Just want to say that I use Takealot a lot and order every week etc. and have always had good service.
It is difficult to navigate the website…
It is difficult to navigate the website and check out once you have made a decision to buy. You cant make payment unless you click on extra payments. It is really poor service!
THEY DO NOT CARE OR DELIVER
Here is a more formal rephrased version of your message: I ordered two kettles and a door sensor from Takealot. Upon delivery, I received the incorrect parcel. I immediately reported the error and remained understanding, given that it was the Christmas period. I logged the issue with their support team, and they advised that a driver would be sent to collect the wrong parcel. Only after the incorrect item had been retrieved would they process either a refund or dispatch the correct items. Unfortunately, this left me without Christmas gifts for my family. The driver attempted to collect on four separate occasions. Each time, I clearly explained that the kettles should remain with me and that only the wrong parcel needed to be collected. Due to repeated poor communication and inability to follow instructions, the process caused significant inconvenience. Eventually, after these failed attempts, they simply stopped sending anyone. I then proposed a practical solution: deduct the value of the incorrect parcel that had been delivered to me and refund the remaining balance to my Takealot account. To date, no further action has been taken and the matter remains unresolved. I am extremely dissatisfied with the handling of this issue and will not be using Takealot again.
Never ne Takealot is a dishonest…
Never ne Takealot is a dishonest compony. Long story short returned a product which was extreme poor quality. The driver loaded the vanity into his car assembled taking no pictures. I have pictures of what it looked like when they got to warehouse took pics where the damages on the vanity was so bad they decided to not give me my money back. They wanted to return the vanity i told the driver no as takealot cuased more damages i cant take it back. Now its almost a month and guess what takealot has my money and the vanity not sure if this is being dishonest or just plain stealing from a customer.
Probably the worst company in South…
Probably the worst company in South Africa. You buy items that you see and then Takealot cancels it after waiting more than a week. Also giving you a delivery date for more than a week and then on the day of delivery extends it with another couple of days. People plan according to the dates given, pay for Takealot more and you don't get any kind of joy from them. Utter uselessness.
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About takealot.com
South Africa's leading online store. Fast, reliable delivery to your door. Many ways to pay. Shop anything you can imagine: TVs, laptops, cellphones, kitchen appliances, toys, books, beauty & more. Shop the mobile app anytime, anywhere.
Company Overview
takealot.com Social Media
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Phone Numbers
Technology Stack
takealot.com uses 19 technologies across their website including HSTS, Sentry, Cloudflare, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
takealot.com receives approximately 25.4M monthly visitors and ranks #1,312 globally. The website has a bounce rate of 18% with visitors viewing an average of 7.8 pages per visit. Users spend an average of 5:04 on the site.
The majority of takealot.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about takealot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit takealot.com directly at https://takealot.com.