tapandbarrel.com
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Tap & Barrel: The $68M Waterfront Empire
How a local Vancouver chain dominates with $68M revenue and 42K monthly visits
In Vancouver's hyper-competitive dining scene, Tap & Barrel isn't just another restaurant chain—they're a data-driven hospitality empire that turned waterfront real estate into a $68.7M annual revenue machine. With 42K monthly visitors and 65% coming through organic search, they've mastered the art of local SEO while serving craft beer and views.
"They're not selling food—they're selling waterfront real estate with a side of craft beer, and the data proves it works."
The SEO-First Restaurant Playbook
While most restaurants rely on foot traffic, Tap & Barrel built a digital moat. With 'tap and barrel' generating 3,030 monthly searches alone, they've captured the top spot for their brand and location-specific queries like 'tap and barrel brentwood' (720 searches). Their 65% organic traffic share means they're not just renting customers from delivery apps—they're owning them.
The Local Domination Strategy
The data reveals a fascinating pattern: 88.8% of their traffic comes from undefined markets (likely Canada/U.S.), with the remaining 11.2% being international interest. This hyper-local focus is intentional. They're not trying to be a national chain—they're building an unshakeable local presence in Vancouver, North Vancouver, and South Surrey, where waterfront real estate creates natural barriers to entry.
Their tech stack tells the story of a modern restaurant business. Built on jQuery, Tailwind CSS, and Bootstrap, with Google Analytics tracking every click, they've invested in the digital infrastructure that most restaurants ignore. The presence of Owl Carousel suggests dynamic menu displays and location showcases—critical for converting visitors into diners.
- Craft beer + waterfront real estate = unbeatable margins
- SEO-optimized locations capture 3K+ monthly branded searches
- Digital-first approach with 65% organic traffic share
- 314 employees scaling a regional empire, not a national chain
The $68M Lesson in Local Domination
Tap & Barrel proves you don't need to scale nationally to build a massive business—just dominate your local market with the right real estate and digital strategy.
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Open Graph Image
https://tapandbarrel.com/wp-content/uploads/2021/06/tap-locations-TAP002-2015-external-001-scaled.jpg
Meta Tags
Tap & Barrel - Restaurants & Patios
Waterfront restaurants and patios in Vancouver, North Vancouver & South Surrey - Join us for Happy Hour every day.
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About tapandbarrel.com
Waterfront restaurants and patios in Vancouver, North Vancouver & South Surrey - Join us for Happy Hour every day.
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Technology Stack
tapandbarrel.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
CDN
cdnjs
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Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
tapandbarrel.com receives approximately 42.7K monthly visitors and ranks #659,121 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:13 on the site.
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