Tarco's traffic split reveals a mature B2B playbook: 46% direct traffic means contractors and distributors know exactly where to go. This isn't SEO luck—it's brand equity earned through decades of reliability. Their 3,373 monthly visits are hyper-qualified: roofing contractors searching for 'tar paper' (1,120 monthly searches) and 'roll roofing' (870 searches).

With $20.2M in revenue across 47 employees, Tarco generates ~$430K per employee. This is heavy industry efficiency. They're one of North America's largest independently owned roofing manufacturers, competing against public giants by focusing on underlayments and rolled roofing products where they can win on quality and service.