While consumer food tech grabs headlines, B2B ingredient innovators like TasteTech quietly generate $21.6M annually by solving fundamental manufacturing problems. This isn't a flashy startup—it's an 80-person operation that has carved out a profitable niche in the global food industry.

"TasteTech proves that in B2B food tech, profitability beats popularity—every single time."

The traffic data tells a story of strategic focus. When 50.4% of traffic comes from undefined regions, it suggests either data limitations or a truly global customer base that doesn't map neatly to traditional geographic targeting. The 47.6% secondary market indicates either EU/UK concentration or a deliberate focus on mature markets with higher margins.

• Direct traffic dominance (62%) signals strong B2B relationships and repeat business
• Low monthly visits (10.7K) confirm this is a high-value, low-volume business model
• Keyword strategy focuses on 'flavour house' (240 searches) rather than mass-market terms
• 80 employees generating $21.6M revenue = $270K revenue per employee—highly efficient