tastyworks.com
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Tastyworks: The Trading Platform That Trades You
A deep dive into the brokerage built by traders, for traders—and why that's both its greatest strength and weakness.
In a sea of commission-free trading apps, Tastyworks carved out a niche by doing the opposite: it built a platform for people who actually understand what a call option is. But with traffic that feels suspiciously low for a 'top brokerage,' the question isn't whether they're good—it's whether they're growing fast enough to matter.
"Tastyworks isn't for everyone—it's for the 5% who see volatility as opportunity, not risk."
The Educated Trader's Playground
With 177 employees and $25.3M in revenue, Tastyworks operates like a boutique firm serving a specialized crowd. Their traffic data tells the story: 61% direct visits means users seek them out by name, not through SEO or ads. These aren't beginners—they're traders who've graduated from Robinhood and are hungry for advanced tools like multi-leg options strategies and futures trading.
The Tastytrade Synergy
The secret sauce isn't just the platform—it's the content engine. Tastyworks is the brokerage arm of tastylive, a financial media company that pumps out daily trading shows. While competitors spend millions on ads, Tastyworks converts viewers into traders. This creates a powerful flywheel: content educates → viewers open accounts → platform captures data → content gets smarter. It's a media company disguised as a brokerage.
But here's the uncomfortable truth: 11.9K monthly visits for a 'top trading brokerage' is shockingly low. Compare that to Robinhood's millions of monthly users, and Tastyworks looks like a niche player. Their 23% organic search traffic suggests they're not investing heavily in growth marketing. The 83% traffic from 'undefined' countries is also concerning—likely a data artifact, but it obscures their true geographic footprint. For a platform that claims industry leadership, these numbers feel more like a specialty shop than a disruptor.
- Built by traders (literally—founders are from the CBOE floor)
- Advanced options tools: probability calculators, visual trade builders
- Futures trading included (rare for retail platforms)
- Tight integration with tastylive's educational content
- Customizable interface for power users (not beginners)
The Paradox of Specialization
Tastyworks wins by serving a narrow audience exceptionally well, but that same focus caps its total addressable market. For investors, this is a high-margin niche play. For founders, it's a masterclass in product-market fit. For traders, it's the best platform for those who know what they're doing—and a dangerous place for those who don't.
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5 keywordsHow is Tastyworks's SEO?
Open Graph Image
https://images.contentstack.io/v3/assets/blt7dc2e3d4a7071563/bltb490ea6cfe3fc165/679244c246d89d64c6e585f7/tastytrade-social-image.jpg
Meta Tags
Options Trading, Futures & Stock Trading Brokerage | tastytrade
Open a trading account and start trading options, stocks, and futures at one of the top trading brokerages in the industry. From the brains that brought you tastylive.
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Reviews (20)
Staff Were Both Incredibly Competent and Patient with A Beginner
I was amazed at the level of time and attention were provided to me by the staff at TT. Everyone was incredibly competent in delivering assistance regarding the platform and making a trade. Very patient with a novice and new customer.
Thanks for the 5 star review and for sharing your experience! I'll make sure the team sees your kind words and we are looking forward to continuing to earn your business with great support :)
Great Assistance support!
Helped me get into my account as i do not have authenticator and helped guide me with my transfers
Thanks for the 5 star review Aaron and Happy Holidays!
I had time sensitive issues in my IRA…
I had time sensitive issues in my IRA account. Using CHAT, I got a very quick access to a human (Stephen) and he was able to quickly guide me on how to correct my account issue. He provided information in an understandable manner and the issue was completely resolved in minutes. Especially impressive at this holiday season nearing the end of the year.
Great to hear Kenneth! Thanks for the 5 star review and sharing your experience. Looking forward to continuing to earn your business with all that you mentioned :) Happy Holidays as well!
Marc E the GOAT
Marc E. is an absolute GOAT. He helped me with a technical issue, and did so with top tier customer service. The support alone is a reason to join tastytrade
Thanks for the 5 star review and for sharing your experience! I'll make sure Marc sees your kind words and we are looking forward to continuing to earn your business with great support :)
Overall Good platform
The customer Support is really nice, also it gives the lowest fees for US options contract from Switzerland. Better than IBKR sometimes, though they lack a custom dashboard creation. Wish they upgrade to a fully custom dashboard enabled trading platform soon.
Thanks for your 5 star review and suggestions Harjot!
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About tastyworks.com
Open a trading account and start trading options, stocks, and futures at one of the top trading brokerages in the industry. From the brains that brought you tastylive.
Company Overview
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Technology Stack
tastyworks.com uses 24 technologies across their website including Font Awesome, Sentry, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Google Ads +1 more
Customer Support
Zendesk
Traffic & Audience
tastyworks.com receives approximately 11.9K monthly visitors and ranks #2,046,338 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:36 on the site.
The majority of tastyworks.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tastyworks.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tastyworks.com directly at https://tastyworks.com.