tatari.tv
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Tatari: The TV Ad Tech Titan You've Never Heard Of
A $57.8M revenue powerhouse disrupting TV advertising with data
In the shadow of digital giants, Tatari is quietly building a TV advertising empire that combines old-school reach with real-time data precision. While everyone chases social media trends, this 330-person team is making TV ads measurable—and it's working.
"Tatari isn't just measuring TV ads—they're proving TV can be as trackable as digital."
The Data-Driven TV Revolution
Tatari's secret sauce? They treat TV like a performance channel. With 55% direct traffic and 32% organic search, their audience isn't just browsing—they're actively seeking solutions. The company's traffic profile (24.5K monthly visits) reveals a focused, high-intensity user base, not a mass-market play. This isn't vanity traffic; it's conversion-ready.
The Leadership Playbook
The executive team reads like a tech startup dream team: Mike Swinson (Co-Founder and Chief Data Scientist) leads technical vision, while Lara McGowan (SVP, Product) and Amit Sharan (SVP Marketing) bridge the gap between data and market demand. With Dan Stynchula as Head of Security, they're building enterprise-grade trust from day one.
Here's what's fascinating: Tatari's keyword strategy reveals a sophisticated audience. Terms like 'tvscientific' and 'mntn' (their competitors) drive significant traffic, suggesting they're winning in head-to-head comparisons. The 'chima tatari case study' query shows they're leveraging social proof effectively—a smart move in a crowded B2B landscape.
- Revenue at $57.8M with 330 employees = ~$175K revenue per employee (efficient scaling)
- 55% direct traffic indicates strong brand recognition and repeat usage
- Competitive keyword targeting shows confidence in head-to-head positioning
- Tech stack (Tailwind, Bootstrap, PWA) suggests modern, agile product development
The Silent TV Ad Revolution Is Here
Tatari proves that in a world obsessed with digital, the biggest opportunity might be making analog measurable.
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Tatari: Data Driven TV Advertising | Tatari
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
Tatari: Data Driven TV Advertising
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About tatari.tv
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
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Technology Stack
tatari.tv uses 20 technologies across their website including reCAPTCHA, Contentful, Amazon Web Services, AWS CloudFront, and more.
Security
reCAPTCHA
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, TikTok Pixel +2 more
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
tatari.tv receives approximately 24.5K monthly visitors and ranks #1,058,409 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:22 on the site.
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