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Teamsurfboard: Dialpad's Secret WFM Weapon?
A 34-person team building workforce management software for the enterprise.
Teamsurfboard.com isn't a standalone startup—it's the digital home for Dialpad Workforce Management (WFM), a niche product within a massive AI communications platform. While Dialpad fights for market share against giants like Zoom and Salesforce, this 34-person unit is quietly solving one of the most complex operational problems in contact centers.
"They're not selling software; they're selling sleep for contact center managers."
The Invisible Product Problem
Teamsurfboard faces a brutal discovery challenge. With only 2,198 monthly visits and a global rank of #6.9M, their traffic is statistically invisible. The data reveals a stark reality: 80 people search for 'dialpad surfboard' monthly, while 220 search for 'surf_paradigm'—likely a legacy product name. This suggests they're either rebranding or suffering from brand confusion. For a company generating $4.1M in revenue, this traffic volume indicates they rely almost entirely on enterprise sales motions rather than product-led growth.
The Stealth Enterprise Play
Unlike pure-play WFM vendors like Assembled or Tymeshift, Teamsurfboard operates as a feature within Dialpad's ecosystem. This creates a unique value proposition: native integration with AI-powered contact center infrastructure. The 34-person team isn't building a standalone platform—they're optimizing a single module for maximum efficiency. Their tech stack (Tailwind, Bootstrap, PWA) screams 'move fast,' while their 40% direct traffic share suggests existing Dialpad customers are the primary converters. It's a land-and-expand strategy disguised as a standalone product.
The product leadership tells the story of their focus. With Natasha Ratanshi-Stein as Founder and Matt Schofield as CTO, the team prioritizes engineering over marketing. Sagar Haria leads product, Jack Stewart handles WFM specialization, and Will Beukers crafts the messaging. This is a technical team solving a technical problem, not chasing vanity metrics. Their lack of Trustpilot reviews isn't a red flag—it's expected for a B2B enterprise tool sold through direct sales.
- Product-Led Growth Challenge: 2,198 monthly visits suggests zero viral loop
- Enterprise Sales Motion: 40% direct traffic indicates high-touch sales process
- Integration Moat: Native WFM inside Dialpad's AI platform creates lock-in
- Team Efficiency: 34 people generating $4.1M = $120k revenue per employee
The Silent Giant Strategy
Teamsurfboard proves that in enterprise software, integration beats isolation. They're not building a category—they're dominating a feature.
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WFM Software For Your Contact Center | Dialpad
Get Dialpad Workforce Management (WFM) software for accurate forecasting, demand-driven scheduling, fair shift planning, and more.
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About teamsurfboard.com
Get Dialpad Workforce Management (WFM) software for accurate forecasting, demand-driven scheduling, fair shift planning, and more.
Company Overview
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Technology Stack
teamsurfboard.com uses 26 technologies across their website including reCAPTCHA, Sentry, jsDelivr, and more.
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reCAPTCHA
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Sentry
CDN
jsDelivr
Cloud & Hosting
Cloudflare, Vercel
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OneTrust
Traffic & Audience
teamsurfboard.com receives approximately 2.2K monthly visitors and ranks #6,912,870 globally. The website has a bounce rate of 12% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:16 on the site.
The majority of teamsurfboard.com's traffic comes from .
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