ted.com
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TED: The Idea Monopoly
How a nonprofit became the world's most influential knowledge platform
TED isn't just a conference—it's a global intellectual monopoly. With 4.4M monthly visitors and 66M backlinks, they've cornered the market on 'ideas worth spreading.' While most media companies fight for attention, TED commands it through sheer authority.
"They don't sell content—they sell credibility. And in the attention economy, credibility is the ultimate currency."
The Audience That Trusts Unconditionally
With 50% direct traffic, TED has achieved what most brands only dream of: a loyal audience that types 'ted.com' directly into their browser. This isn't passive consumption—it's intentional. These aren't viewers; they're seekers. When someone navigates directly to your domain, they're not browsing—they're arriving with purpose. TED has become the default destination for intellectual curiosity.
The SEO Moat Is Deeper Than You Think
66 million backlinks isn't just a number—it's a defensive wall no competitor can climb. When you rank for 'ted,' 'ted talks,' and 'ted ed' with 174K, 61K, and 20K monthly searches respectively, you've become a verb. TED isn't just a brand; it's the category. This is the rare case where SEO dominance reflects genuine cultural dominance, not algorithmic manipulation.
The tech stack reveals their strategy: Tailwind CSS, PWA, and lazy loading aren't just choices—they're commitments to speed and accessibility. With 100+ language subtitles, TED isn't scaling content; they're scaling ideas. The platform is designed for consumption, not engagement. Comments? Minimal. Social features? Secondary. TED knows its product: a frictionless pipeline from speaker to viewer.
- Nonprofit status as a competitive advantage (no shareholder pressure)
- TEDx network as a decentralized content factory
- TED-Ed as the educational moat
- The 'idea' brand is bigger than any single talk
TED's Real Product Isn't Talks—It's Permission
When you need to share a groundbreaking idea, TED is the only platform that gives it instant legitimacy. That's not a media company; that's an institution.
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TED: Ideas change everything
TED Talks are influential videos from expert speakers on education, business, science, tech and creativity, with subtitles in 100+ languages. Ideas free to stream and download.
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Reviews (2)
Love Ted conferences and pod cast thank…
Love Ted conferences and pod cast thank you
They change the life of millions of people everyday.
I think people underestimate the TED’s lectures because they are free. But I can say that for me it’s a literally fount of wisdom. I can’t say how many times I watched the lectures and discovered a lot of new things that were helpful for me in my everyday life.
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About ted.com
TED Talks are influential videos from expert speakers on education, business, science, tech and creativity, with subtitles in 100+ languages. Ideas free to stream and download.
Company Overview
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Technology Stack
ted.com uses 23 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Font Awesome
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PHP
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Prismic, Contentful, Ghost
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Amazon S3
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Osano
Traffic & Audience
ted.com receives approximately 4.4M monthly visitors and ranks #14,225 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:33 on the site.
The majority of ted.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ted.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ted.com directly at https://ted.com.