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teklafabrics.com

20 technologies
VerifiedGrowingVisit300.0K/mo$29M11420 Tech
Deep Dive

Tekla: The $28M Fabric Empire Built on Trustpilot

A 114-person Copenhagen brand with 300k monthly visitors and a 2.3-star rating. Why?

In a world obsessed with digital disruption, Tekla Fabrics is building a $28.6M empire on the ancient art of thread. They design in Copenhagen and produce in Europe, but their real product is a feeling—and their customers are screaming about it, for better or worse.

$28.6M
Annual Revenue
299K
Monthly Visits
2.3/5
Trustpilot Score
48%
Direct Traffic

"Tekla isn't selling fabric; they're selling a Copenhagen aesthetic that travels directly to your bedroom—bypassing the noise of fast fashion."

The Cult of Direct Access

With 48% of traffic coming directly (and another 42% from organic search), Tekla has achieved what most DTC brands dream of: a brand that doesn't rely on paid ads to survive. Nearly half of their 300k monthly visitors are typing 'Tekla' or 'Tekla bedding' into their browsers. This isn't customer acquisition; it's customer devotion. Yet, the 2.3-star Trustpilot rating suggests that this devotion is tested at the checkout.

The Revenue-Reality Gap

Tekla operates in a fascinating paradox. They generate $28.6M annually with just 114 employees—that's roughly $250k revenue per employee, a metric that rivals many tech companies. Yet, their top keywords aren't just 'fabrics' or 'textiles'; they're specific product categories: 'bedding' (3k volume), 'towels' (2.9k volume). This signals a product-led growth engine where the items themselves are the primary brand ambassadors, not the other way around.

The data reveals a brand at a crossroads. They have the traffic (Top 136k globally), the revenue, and the brand recognition (48,880 searches for 'tekla' monthly). But the 56 Trustpilot reviews and sub-3-star rating indicate a friction point—likely in logistics, customer service, or product expectations—that threatens to undermine their organic growth. For a brand designed in Copenhagen and produced in Europe, the supply chain is a strength, but the customer experience appears to be the bottleneck.

  • The 'Tekla' brand is a gravity well, pulling in 48k monthly searches without paid promotion.
  • B2B is hidden in plain sight: A dedicated 'Sales' email and 'Wholesale Operations Manager' suggest a thriving trade business.
  • Sustainability is a core pillar, led by a dedicated Head of Sustainability, signaling long-term brand equity over short-term margins.
They don't hide negative reviews; they have a 2.3-star rating on Trustpilot.
They own the narrative with a direct-to-consumer model.
They don't rely on paid traffic; 90% of their traffic is direct or organic.
They leverage a 'Copenhagen' design ethos as a global export.
They don't mass-produce; production is limited to Europe.
They build a tech stack (Tailwind, PWA, Klaviyo) that rivals software companies.

The Fabric of Reality

Tekla proves that in 2024, a strong brand can survive poor reviews, but only until the market corrects it.

What tech stack does Teklafabrics use?

24 detected
Accessibility1
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Email Marketing1
Personalization1
Web Standards2
UI Libraries2
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
T
Tracking Service
G
Google APIs

How much traffic does Teklafabrics get?

Traffic & Engagement

588.9K
Monthly Visits
+34.6%
3.6
Pages/Visit
4:06
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend+47%
399.9K
Oct 2025
Oct
437.6K
Nov 2025
Nov
588.9K
Dec 2025
Dec

Rankings

#76,048
Global Rank
#1,342
Germany Rank
Retail
Category

Backlinks & Authority

10.5K
Backlinks
1.7K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend+28%
8.2K
Jul 2025
Jul
8.8K
Aug 2025
Aug
8.7K
Sep 2025
Sep
8.7K
Oct 2025
Oct
8.7K
Nov 2025
Nov
10.5K
Dec 2025
Dec

Search Traffic

Organic
114.4K
Paid
3.3K

Top Organic Keywords

#1tekla
12,100 vol43.2%
#1tekla fabrics
5,400 vol19.3%
#1tekla håndklæder
4,400 vol15.7%
#1tekla sengetøj
1,900 vol6.8%
#1tekla morgenkåbe
590 vol2.1%

Where is Teklafabrics's audience located?

🇩🇰Denmark28.9%
🇺🇸United States23.1%
🇬🇧United Kingdom13.9%
🇩🇪Germany13.8%
🇨🇦Canada3.8%

Who competes with Teklafabrics?

Device Distribution

Desktop30.0%
Mobile70.0%

What keywords does Teklafabrics rank for?

5 keywords
1tekla48.9K vol$1.07
2tekla fabrics2.2K vol$1.03
3tekla+4.6K vol$1.15
4tekla bedding3.0K vol$1.68
5tekla towels2.9K vol$1.62

How is Teklafabrics's SEO?

Open Graph Image

OG Image preview
og:image

https://tekla.b-cdn.net/4AJ20qVXFCi6pDwIF4vqNm/c265ba08dc6d3d6c0753404acee6d480/TEKLA_Fall25_Bedding_13.jpg

Meta Tags

title51 chars

Welcome to Tekla's Official Website | Tekla Fabrics

description100 chars

Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.

languageEN

Schema Types

Unknown

What is Teklafabrics's revenue?

$29M
Annual Revenue
114
25%
Employees
$251K
Revenue/Employee
Copenhagen, DEN
Headquarters

Who works at Teklafabrics?

Loading leads...

What do customers think of Teklafabrics?

Tekla Fabrics

Tekla Fabrics

2.3
56 reviews
✓ Claimed

Categories

Bedding Store#undefinedLinens Store#undefined

Activity & Engagement

Reply Rate
30.76923076923077%
Avg. Reply Time
78.0 days
Claimed Date
3/29/2021

Contact Information

Address:
Vestergade 12A, 2nd floor
København K, DK

Reviews (20)

Filter by rating:
BK
7/16/2025
🇩🇪 Germany4 reviewsOrganicUnverified
Experience date: 7/16/2025
This was one of the best shopping…

This was one of the best shopping experiences for me. I ordered several towels from them and one of them was damaged. I contacted the customer support on 15th and it delivered to my address on 16th. I was totally surprised how fast they managed to send me a replacement!!!

YingVerified
4/3/2025
🇪🇸 Spain4 reviewsOrganicUnverified
Experience date: 4/3/2025
Super Efficient Customer Service

I had an excellent first-time experience with their customer service. One of the bath sheets I ordered had a loose thread, so I reached out through the live chat. Alice promptly resolved the issue, and I was very impressed with the efficiency. The towels are incredibly soft, and the design is absolutely chic. I’ll definitely be ordering more products in the future!

👍 1
Gavinello
3/12/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 3/12/2025
I have a lot of products from Tekla as…

I have a variety of products from Tekla (linen bedsheets, towels, pillows, cashmere blankets etc) and I’m satisfied by the selection of colours and quality they offer. After owning them for 14 months, I have no problems with things falling apart or colour fading as of yet. Recently, I made a wrong size order as a gift (two percale pillowcases and a king size fitted sheet) that was about to be dispatched - the customer service agent managed to rectify my order and it even arrived in the same amount of time that the previous order would have. I’m always treated kindly by Tekla employees, and and see no issue in leaving positive feedback on my experience

Sara KVerified
11/4/2024
🇫🇮 Finland2 reviewsOrganicUnverified
Experience date: 8/15/2024
Beautiful home textiles for everyday use

One of my go-to sites when looking for home textiles. I have Tekla kitchen linens and percale bedding in several colourways. This time I ordered terry towels and bathrobes. Beautiful website and online shopping experience from landing to checkout. Very fast shipping. Just like in the past, I find the products inspiring, well designed and great value for money. They will be in good use in my house for years to come.

Company Response11/20/2024

Dear Sara K, Thank you very much for taking the time to share these kind words. We’re delighted to hear that you’re enjoying your products and had a pleasant shopping experience with us. We hope you continue to love your Tekla items for years to come, and if there’s ever anything we can assist you with, please don’t hesitate to reach out. Thank you again, and we wish you a lovely day. Sincerely, Tekla

Patrick Doherty
3/15/2024
🇮🇪 Ireland11 reviewsOrganicUnverified
Experience date: 1/10/2024
Great customer service

Ordered a towel for Xmas as a present. Unfortunately it got lost in transit (It happens). Once I contacted Tekla they were extremely helpful. Immediately sent me out a replacement by express post, received the item 3 days later.

Frequently Asked Questions about Teklafabrics

What is Teklafabrics's Revenue?
Teklafabrics generates approximately $29M in annual revenue. With 114 employees, that's $251,000 per employee.
What does Teklafabrics do?
Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.
How fast is Teklafabrics growing?
Teklafabrics has grown by 34.6% in the last 6 months according to traffic data. employee count has changed by 25% year over year.
How do people interact with Teklafabrics?
When visiting Teklafabrics, visitors view an average of 3.6 pages per visit, and spend around 4:06 on the site, and the bounce rate is 56.2%.
How do people find Teklafabrics?
471.2K people (80%) visit Teklafabrics directly. 114.4K (19%) find them through organic search. 3.3K (1%) come through paid advertising.
Who uses Teklafabrics?
Teklafabrics's top market is Denmark with 170.3K visitors (28.9%). United States is 2nd with 136.0K (23.1%). United Kingdom is 3rd with 81.8K (13.9%).
What technologies does Teklafabrics use?
Teklafabrics uses 20 technologies across their website including Accessibility, Fonts, Security. Key technologies include AccessiBe, Google Fonts, HSTS.
Who are Teklafabrics's competitors?
Teklafabrics's main competitors include 3byggetilbud.dk, Tekla, pierre.dk. These companies operate in similar markets and compete for the same customer base.
What do customers think of Teklafabrics?
Teklafabrics has a Trustpilot score of 2.3 out of 5 (2 stars) based on 56 customer reviews.

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Export teklafabrics.com Data

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About teklafabrics.com

Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.

Company Overview

teklafabrics.com
Website
lifestyle
Industry
#136,407
Global Rank
300.0K
Monthly Visitors
20
Technologies

teklafabrics.com Social Media

Contact teklafabrics.com

Technology Stack

teklafabrics.com uses 20 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.

Accessibility

AccessiBe

Fonts

Google Fonts

Security

HSTS

Error Tracking

Sentry

CMS

Contentful

Cloud & Hosting

Vercel

Traffic & Audience

300.0K
Monthly Visits
44%
Bounce Rate
3.5
Pages/Visit
1:53
Avg. Duration

teklafabrics.com receives approximately 300.0K monthly visitors and ranks #136,407 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:53 on the site.

The majority of teklafabrics.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is teklafabrics.com?
Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.
What technologies does teklafabrics.com use?
teklafabrics.com uses 20 technologies including AccessiBe, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact teklafabrics.com?
You can contact teklafabrics.com via email at [email protected] or through their contact page.
What are teklafabrics.com's social media accounts?
teklafabrics.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is teklafabrics.com hiring?
Check teklafabrics.com's careers page for current job openings and opportunities.
How popular is teklafabrics.com?
teklafabrics.com receives approximately 300.0K monthly visitors and ranks #136,407 globally. Traffic is growing by 21.8% month-over-month.

Related Searches

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This page provides publicly available information about teklafabrics.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit teklafabrics.com directly at https://teklafabrics.com.