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Tekla: The $28M Fabric Empire Built on Trustpilot
A 114-person Copenhagen brand with 300k monthly visitors and a 2.3-star rating. Why?
In a world obsessed with digital disruption, Tekla Fabrics is building a $28.6M empire on the ancient art of thread. They design in Copenhagen and produce in Europe, but their real product is a feeling—and their customers are screaming about it, for better or worse.
"Tekla isn't selling fabric; they're selling a Copenhagen aesthetic that travels directly to your bedroom—bypassing the noise of fast fashion."
The Cult of Direct Access
With 48% of traffic coming directly (and another 42% from organic search), Tekla has achieved what most DTC brands dream of: a brand that doesn't rely on paid ads to survive. Nearly half of their 300k monthly visitors are typing 'Tekla' or 'Tekla bedding' into their browsers. This isn't customer acquisition; it's customer devotion. Yet, the 2.3-star Trustpilot rating suggests that this devotion is tested at the checkout.
The Revenue-Reality Gap
Tekla operates in a fascinating paradox. They generate $28.6M annually with just 114 employees—that's roughly $250k revenue per employee, a metric that rivals many tech companies. Yet, their top keywords aren't just 'fabrics' or 'textiles'; they're specific product categories: 'bedding' (3k volume), 'towels' (2.9k volume). This signals a product-led growth engine where the items themselves are the primary brand ambassadors, not the other way around.
The data reveals a brand at a crossroads. They have the traffic (Top 136k globally), the revenue, and the brand recognition (48,880 searches for 'tekla' monthly). But the 56 Trustpilot reviews and sub-3-star rating indicate a friction point—likely in logistics, customer service, or product expectations—that threatens to undermine their organic growth. For a brand designed in Copenhagen and produced in Europe, the supply chain is a strength, but the customer experience appears to be the bottleneck.
- The 'Tekla' brand is a gravity well, pulling in 48k monthly searches without paid promotion.
- B2B is hidden in plain sight: A dedicated 'Sales' email and 'Wholesale Operations Manager' suggest a thriving trade business.
- Sustainability is a core pillar, led by a dedicated Head of Sustainability, signaling long-term brand equity over short-term margins.
The Fabric of Reality
Tekla proves that in 2024, a strong brand can survive poor reviews, but only until the market corrects it.
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https://tekla.b-cdn.net/4AJ20qVXFCi6pDwIF4vqNm/c265ba08dc6d3d6c0753404acee6d480/TEKLA_Fall25_Bedding_13.jpg
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Welcome to Tekla's Official Website | Tekla Fabrics
Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.
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Tekla Fabrics
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Reviews (20)
This was one of the best shopping…
This was one of the best shopping experiences for me. I ordered several towels from them and one of them was damaged. I contacted the customer support on 15th and it delivered to my address on 16th. I was totally surprised how fast they managed to send me a replacement!!!
Super Efficient Customer Service
I had an excellent first-time experience with their customer service. One of the bath sheets I ordered had a loose thread, so I reached out through the live chat. Alice promptly resolved the issue, and I was very impressed with the efficiency. The towels are incredibly soft, and the design is absolutely chic. I’ll definitely be ordering more products in the future!
I have a lot of products from Tekla as…
I have a variety of products from Tekla (linen bedsheets, towels, pillows, cashmere blankets etc) and I’m satisfied by the selection of colours and quality they offer. After owning them for 14 months, I have no problems with things falling apart or colour fading as of yet. Recently, I made a wrong size order as a gift (two percale pillowcases and a king size fitted sheet) that was about to be dispatched - the customer service agent managed to rectify my order and it even arrived in the same amount of time that the previous order would have. I’m always treated kindly by Tekla employees, and and see no issue in leaving positive feedback on my experience
Beautiful home textiles for everyday use
One of my go-to sites when looking for home textiles. I have Tekla kitchen linens and percale bedding in several colourways. This time I ordered terry towels and bathrobes. Beautiful website and online shopping experience from landing to checkout. Very fast shipping. Just like in the past, I find the products inspiring, well designed and great value for money. They will be in good use in my house for years to come.
Dear Sara K, Thank you very much for taking the time to share these kind words. We’re delighted to hear that you’re enjoying your products and had a pleasant shopping experience with us. We hope you continue to love your Tekla items for years to come, and if there’s ever anything we can assist you with, please don’t hesitate to reach out. Thank you again, and we wish you a lovely day. Sincerely, Tekla
Great customer service
Ordered a towel for Xmas as a present. Unfortunately it got lost in transit (It happens). Once I contacted Tekla they were extremely helpful. Immediately sent me out a replacement by express post, received the item 3 days later.
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About teklafabrics.com
Tekla makes thoughtful fabrics for you and your home. Designed in Copenhagen and produced in Europe.
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teklafabrics.com uses 20 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
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Traffic & Audience
teklafabrics.com receives approximately 300.0K monthly visitors and ranks #136,407 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:53 on the site.
The majority of teklafabrics.com's traffic comes from undefined, undefined, .
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