In a world obsessed with SaaS hypergrowth, Tenna operates differently. With just 58 employees and $7.6M in revenue, they've built a 62% direct traffic moat in the fragmented equipment management space—proving that deep vertical integration beats broad marketing spend every time.

"Tenna isn't tracking equipment—they're tracking ROI. With 62% direct traffic, their customers aren't searching for solutions; they're already committed."

The tech stack tells a story of pragmatic engineering: Tailwind CSS, Bootstrap, Ant Design, and DaisyUI coexisting suggests a team that ships fast and iterates faster. No fancy frameworks—just tools that work. The 14 detected technologies include Swiper for mobile-first equipment tracking and Lazy Loading for field-heavy users on spotty connections. This isn't a startup building for investors; it's a team building for operators.

• Vertical depth over horizontal breadth: Mixed-fleet focus means they own the entire equipment lifecycle, not just GPS tracking
• The 'Gina Setzer' keyword anomaly: 170 monthly searches for their VP of Marketing suggests strong personal brand authority in their niche
• Trustpilot's 3/5 with only 2 reviews: Either early-stage review collection or customers who don't care about public ratings—they care about uptime