Tesco Solutions isn't a grocery giant—it's a $3B construction powerhouse with a digital footprint so small it's practically invisible. This is the story of how a company with 7,385 employees and nearly $3 billion in revenue generates just 465 monthly website visits.

"This isn't a startup problem—it's an enterprise identity crisis. A $3B company with less traffic than a mid-tier blog."

The technical stack tells its own story. They're using modern tools—React, PWA capabilities, lazy loading, Google Maps integration—yet deploying them with minimal visible impact. It's like watching a Formula 1 engine idling in a garage. The LinkedIn and Twitter profiles exist, but traffic doesn't follow. Either they're selling exclusively through relationships, or they're missing a massive digital opportunity.

• Enterprise revenue with startup-level web traffic
• Modern tech stack (React, PWA) with minimal content output
• Brand confusion captured in search data ('tetsco' vs 'tesco')
• Construction industry focus with zero visible project showcases