thebarometer.co
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Barometer: The AI Sniper for Podcast Ads
How a 30-person team is fixing podcast advertising's $2B brand suitability problem with AI
Podcast advertising is a $2.2B wild west where brands blindly trust hosts not to torpedo their reputation. Barometer is the AI-driven platform that finally gives advertisers x-ray vision into content before they waste a dollar.
"They're not selling software—they're selling insurance against brand suicide in the podcast boom."
The Problem They Actually Solve
Traditional brand safety tools fail in podcasts. You can't scan audio like text, hosts go off-script, and context is everything. Barometer's ML models analyze speech patterns, sentiment, and topics across episodes to score brand suitability in real-time—turning a $50K ad buy from a gamble into a calculated move.
The Growth Signal
With only 260 monthly visits but $3.6M in revenue, Barometer is the ultimate bottom-up sales machine. Their 42% direct traffic proves it: decision-makers are searching for them by name after hearing from peers. This isn't a PLG play—it's enterprise sales fueled by word-of-mouth in an industry desperate for transparency.
The leadership team reads like a specialist's dream: CEO Tamara Zubatiy brings the technical chops, CTO Grant Nelson handles the ML complexity, and Chief Revenue Officer John Sardelis knows exactly which agency doors to knock on. They're not building for everyone—they're building for the 0.1% of podcast ad buyers who move millions and can't afford to be wrong.
- Revenue per employee: $120K—lean and hungry
- Tech stack built for scale: Tailwind, Stripe, and serious ML infrastructure
- 42% direct traffic = brand recognition in a niche market
- Targeting the messy middle: agencies and brands too big for DIY, too small for Nielsen
The Uncomfortable Truth
Barometer's real moat isn't the tech—it's the trust. In an industry where a single mistake can cost millions, they're selling peace of mind at a premium, and the 30-person team is just getting started.
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AI measurement platform for brand suitability in podcast advertising
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About thebarometer.co
AI measurement platform for brand suitability in podcast advertising
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thebarometer.co uses 10 technologies across their website including Google Fonts, Sentry, Typeform, and more.
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thebarometer.co receives approximately 260 monthly visitors and ranks #8,315,998 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:05 on the site.
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