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The 25-Year-Old HIPAA Powerhouse You’ve Never Heard Of
TherapyAppointment.com dominates mental health EMR with a 1M+ visit, direct-traffic fortress.
In a market obsessed with AI hype and VC funding, TherapyAppointment.com is the quiet giant that doesn't need the noise. It is the digital backbone for private practices, processing 1.4 million monthly visits through sheer operational gravity rather than marketing flash.
"TherapyAppointment.com isn't chasing growth; it is the default operating system for thousands of established therapists."
The Fortress of Direct Traffic
Most SaaS companies bleed money for every click. TherapyAppointment.com defies this. With 79% of its traffic being direct (1.1M visits) and only 15% coming from organic search, this isn't an SEO play—it's a habit. Therapists aren't discovering this tool; they are logging in daily. This indicates a sticky product with high retention and a user base that views the platform as essential infrastructure, not a commodity.
The 'Carepatron' Keyword Conundrum
The data reveals a fascinating competitive blind spot. While 'therapy appointment' and 'mytherapy appointment' drive volume, the keyword 'carepatron' generates 8,280 monthly searches—nearly 4x the volume of their own brand name. This suggests a fierce battle for brand recognition is underway in the mental health EMR space. TherapyAppointment.com holds the operational ground, but competitors are aggressively winning the search real estate for generic terms.
The company's revenue ($0.9M) and employee count (10) paint a picture of extreme efficiency. This is a lean, profitable operation that has likely bootstrapped or remained self-sustaining for decades. While competitors like SimplePractice chase scale through massive funding rounds, TherapyAppointment.com focuses on the specific needs of private practice therapists: HIPAA compliance, ePrescribe, and a client portal that actually works.
- **25-Year Legacy:** Survived the transition from desktop software to cloud without losing core identity.
- **High Intent Traffic:** Top keywords ('therapy appointment login') indicate a captive audience actively seeking access, not just browsing.
- **Lean Operations:** $0.9M revenue with only 10 employees suggests high margins and low overhead.
The Anti-Hype EMR
TherapyAppointment.com proves that in healthcare software, reliability beats virality every time. They aren't building for the exit; they are building for the practice.
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All-in-one EMR Practice Management Solution | TherapyAppointment
Trusted by therapists for 25+ years. HIPAA-compliant EMR with scheduling, billing, telehealth, ePrescribe & client portal. Start free for 30 days.
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TherapyAppointment
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Reviews (20)
Great software
Great onboarding crew. Features are there and the user interface is intuitive, an easy feel to it and features packed including add ons like telehealth and ePrescribe. Best feature though in my opinion is support and their quick responses, I never wait long for an answer to my question: no matter how basic or complex (or numerous!) they are. They've saved me time and money over the subscription cost, many times over. I'm grateful
Ready to go!
Denise was a patient trainer and I felt comfortable asking questions. She is very knowledgeable about how the program works. I feel ready to go!
Hi Sheila, welcome to TA! Denise is such a pro and we are glad that you feel ready to go. Always here if you need us.
Access to files
I needed to access a prior patient record from a few years ago and TA was able to get me back into the files to access her records so I could send them to her. TA was very helpful through their communication with me via email and also sent written instructions as to how to access those records! Thank you so much for your awesome help!
Hi Janet, thank you for the positive feedback. We are always here if you need us!
helpful and clear
helpful, it was friendly
Thanks, Nathan!
Excellent support
The support staff has been extremely helpful with a transition from one practice using TA to another new practice, also using TA.
Thanks for letting us be a part of your practice management!
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About therapyappointment.com
Trusted by therapists for 25+ years. HIPAA-compliant EMR with scheduling, billing, telehealth, ePrescribe & client portal. Start free for 30 days.
Company Overview
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Technology Stack
therapyappointment.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
therapyappointment.com receives approximately 1.4M monthly visitors and ranks #33,165 globally. The website has a bounce rate of 26% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 8:57 on the site.
The majority of therapyappointment.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about therapyappointment.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit therapyappointment.com directly at https://therapyappointment.com.