In the cutthroat world of real estate, where 87% of leads go cold within 5 minutes, REDX isn't just selling data—they're selling time. While competitors chase broad markets, REDX engineers precision tools that turn expired listings and FSBOs into a revenue pipeline for agents who live on the phone.

"REDX doesn't chase volume—it engineers velocity. Every data point is a potential listing."

The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap sit alongside Tailwind CSS and Ant Design—a reflection of a mature product that evolved incrementally rather than rebuilding for trend's sake. The presence of Clarity (Microsoft's analytics) alongside Google Analytics signals a team obsessed with conversion optimization, not just vanity metrics. This is a company that understands its users: real estate agents who need speed, reliability, and data accuracy above all else.

• The 'Vortex' product name is strategic—it's not just a tool, it's a gravitational pull for agents who need to fill their pipeline daily
• 75% direct traffic is exceptional for B2B SaaS; it suggests REDX has become a workflow staple, not a research destination
• With 17,250 monthly searches for 'redx' alone, they own their brand category
• The 135-person team size indicates they're past startup phase and into scale mode—likely investing heavily in data quality and compliance