9:41
thetrackr.com
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thetrackr.com

20 technologies
VerifiedGrowingVisit10.8K/mo$2M1420 Tech1 Leads
Deep Dive

TheTrackr: Apple's Find My Ecosystem, Repackaged

A $2.1M revenue company betting everything on Apple's platform dominance

In a crowded market of Bluetooth trackers, thetrackr.com isn't trying to reinvent the wheel—they're simply painting it with Apple's iconic white. By leveraging the 'Find My' network, they've sidestepped the hardest problem in hardware: building a tracking ecosystem from scratch.

$2.1M
Annual Revenue
14
Employees
10.8K
Monthly Visits
56%
Direct Traffic

"They didn't build a tracking network—they rented Apple's."

The Apple-First Consumer

With 56% of traffic coming direct, thetrackr.com isn't fighting for search visibility—they're capturing brand-aware Apple users who've already bought into the Find My ecosystem. These aren't price-shoppers; they're ecosystem-loyalists willing to pay for seamless integration.

The Platform Play

While competitors like Tile burn cash building their own networks, thetrackr.com takes a leaner approach: $2.1M in revenue with just 14 employees. That's $150K per employee—efficient margins that come from leveraging Apple's infrastructure instead of fighting it.

The real story here isn't innovation—it's strategic parasitism. TheTrackr's entire value proposition exists because Apple opened the Find My network to third parties. They're not selling hardware; they're selling convenience wrapped in Apple's trusted UI.

  • Leverages Apple's billion-device network without building infrastructure
  • 56% direct traffic suggests strong brand recognition or repeat buyers
  • 1.5/5 Trustpilot rating raises serious quality concerns
  • Revenue per employee suggests healthy margins despite low volume
No proprietary tracking technology
Instant access to Apple's global Find My network
No network effects beyond Apple's platform
Zero infrastructure costs
Poor customer satisfaction (1.5/5 Trustpilot)
Premium pricing power via Apple ecosystem
Limited organic search presence (23% of traffic)
Lean operations (14 employees for $2.1M revenue)

The Platform Dependency Trap

Building on Apple's foundation is brilliant until it's not—what happens if Apple changes the rules?

What tech stack does Thetrackr use?

40 detected
Security1
Programming Languages1
CDN1
Cloud & Hosting1
E-commerce & Payments1
A/B Testing1
Performance1
UI Libraries1
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics20
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
T
Tracking Service
C
Cloudflare
G
Google Tag Manager
M
Microsoft Clarity
A
Amazon CloudFront
G
Google Static
T
TikTok Pixel
F
Facebook Pixel
T
Tracking Pixel
G
Google DoubleClick
G
Google Analytics
A
Analytics Service
F
Facebook
G
Google APIs
B
Bing

How much traffic does Thetrackr get?

Traffic & Engagement

10.8K
Monthly Visits
2.0
Pages/Visit
2:37
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend+38%
7.8K
Oct 2025
Oct
7.0K
Nov 2025
Nov
10.8K
Dec 2025
Dec

Traffic Sources

Search
23%
Direct
56%
Social
14%
Referrals
6%
Email
0%
Paid
1%

Where is Thetrackr's audience located?

🌍78.9%
🌍21.1%

What keywords does Thetrackr rank for?

5 keywords
1trackr61.9K vol$1.68
2trackr inc4.0K vol
3thetrackr310 vol$3.71
4track r600 vol
5trackr bravo400 vol$1.21

How is Thetrackr's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shopify.com/s/files/1/0559/9549/8545/files/tracker-fb-share.png

Meta Tags

title120 chars

Tracker Mist - Apple Find My tracker, key finder, wallet locator, luggage tracker, pet tracker, gps tracker for anything

description145 chars

Find things like an act of magic. Attach Tracker Mist to any item & use the Apple FindMy app to locate it around the house or anywhere globally.

og:description

Tracker Mist finds lost items from an app on your phone. Ring missing items and track lost items on a map.

Who works at Thetrackr?

Loading leads...

What do customers think of Thetrackr?

Thetrackr

Thetrackr

1.5
26 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
9/29/2015

Contact Information

Address:
US

Reviews (12)

Filter by rating:
Daniel Sedlmayer
10/28/2021
🇺🇸 United States1 reviewsOrganicUnverified
Trash won't even let you register on…

Trash won't even let you register on their app its sad their still selling this crap

Scott
5/22/2021
🇺🇸 United States2 reviewsOrganicUnverified
1 star because they are pretty

1 star because they are pretty. What a waste of time and money. They do not connect. I tried e everything! They're trouble getting started phone # is useless. Don't waste your time and money.

Robin Davis
3/21/2021
🇺🇸 United States1 reviewsOrganicUnverified
What a piece of crap

What a piece of crap. Not worth a penny. Never connected to the app. Bought 5 wasted the 5 bucks . This company is banking on everyone who buys these won't ask for thier money back so they just throw them away. If you think about all the money they made off us pitching this junk in the trash they are making bank. Do not waste your money or time on this company. I can not even call the phone number for help and the only way I can not call is if they are overseas. I dont have international calling. So they are not in Santa Barbara Ca. Or I could call 855-981-1690 WHAT A SCAM THEY GOT GOING HERE

Don Fredrickson
9/10/2020
🇺🇸 United States3 reviewsOrganic
New battery shows as dead

New battery shows as dead

Locanda ai Bareteri
4/27/2019
🇮🇹 Italy1 reviewsOrganic
useless and too expensive .... Bluetooth only

prodotto che lavora solamente con bluetooth, batteria troppo piccola (e cara) dura pochi giorni....conviene perderlo quando è carica, altrimenti non serve a nulla :-)... troppo costose per quello che serve. Work only with bluetooth, insufficne tto find it out of the home....the battery runs out quickly, making it unusable....too expenmcive and not helpfull...I buy 3 but were trashed in a couple of months....;-(

Frequently Asked Questions about Thetrackr

What is Thetrackr's Revenue?
Thetrackr generates approximately $2M in annual revenue. With 14 employees, that's $147,000 per employee.
What does Thetrackr do?
Find things like an act of magic. Attach Tracker Mist to any item & use the Apple FindMy app to locate it around the house or anywhere globally.
How fast is Thetrackr growing?
Thetrackr employee count has changed by 8% year over year.
What technologies does Thetrackr use?
Thetrackr uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, HSTS.
Who are Thetrackr's competitors?
Thetrackr's main competitors include KTI, PHASIUM / Megmeet USA, Desco Ind, Custom Sensors and Technologies (CST), Tekmart International. These companies operate in similar markets and compete for the same customer base.
What do customers think of Thetrackr?
Thetrackr has a Trustpilot score of 1.5 out of 5 (1 stars) based on 26 customer reviews.

Export Data

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How to contact Thetrackr?

What are Thetrackr's key pages?

Export thetrackr.com Data

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Raw JSON Data

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About thetrackr.com

Find things like an act of magic. Attach Tracker Mist to any item & use the Apple FindMy app to locate it around the house or anywhere globally.

Company Overview

thetrackr.com
Website
computers_electronics_and_technology
Industry
#2,036,404
Global Rank
10.8K
Monthly Visitors
20
Technologies
1+
Employees

thetrackr.com Key Pages

Contact thetrackr.com

Technology Stack

thetrackr.com uses 20 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

10.8K
Monthly Visits
51%
Bounce Rate
2.0
Pages/Visit
2:37
Avg. Duration

thetrackr.com receives approximately 10.8K monthly visitors and ranks #2,036,404 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:37 on the site.

The majority of thetrackr.com's traffic comes from undefined, .

Frequently Asked Questions

What is thetrackr.com?
Find things like an act of magic. Attach Tracker Mist to any item & use the Apple FindMy app to locate it around the house or anywhere globally.
What technologies does thetrackr.com use?
thetrackr.com uses 20 technologies including YouTube Embed, Font Awesome, and 14 more. View the full tech stack analysis above.
How do I contact thetrackr.com?
You can contact thetrackr.com via email at [email protected] or through their contact page.
How popular is thetrackr.com?
thetrackr.com receives approximately 10.8K monthly visitors and ranks #2,036,404 globally. Traffic is growing by 54.9% month-over-month.

Related Searches

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This page provides publicly available information about thetrackr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit thetrackr.com directly at https://thetrackr.com.