thingtesting.com
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Thingtesting: The Anti-Amazon
How a 11-person team built a 400K monthly visit discovery engine for direct-to-consumer brands
In a world drowning in sponsored reviews and algorithmic chaos, Thingtesting emerged as a quiet rebellion. Founded by Jenny Gyllander, this platform isn't just another review site—it's a curated sanctuary where honest feedback cuts through the noise of the direct-to-consumer boom.
"They're not building another marketplace—they're building trust infrastructure for the DTC ecosystem."
The Authenticity Economy
With 46% direct traffic and another 46% from organic search, Thingtesting has built something most review platforms can't: genuine brand affinity. Users don't stumble here—they seek it out. The 7,160 monthly searches for 'thingtesting' alone prove this isn't passive discovery; it's intentional trust-seeking behavior.
The Lean Powerhouse
Here's the provocative truth: 11 people generate $1.1M in revenue while attracting nearly 400K monthly visitors. That's $100K per employee in revenue efficiency. While competitors chase scale with bloated teams, Thingtesting proves that focused curation beats algorithmic volume every single time.
The tech stack tells a deliberate story. Next.js for speed, Ant Design for consistency, and Cloudflare for resilience—but no heavy AI recommendations or intrusive tracking. They chose PWA (Progressive Web App) architecture, signaling a commitment to accessibility over native app lock-in. It's a statement: discovery should be open, not walled.
- The 'thingdrop' keyword (410 monthly searches) reveals a community craving curated launches, not endless scrolling
- Counterpart charger reviews (200 searches) show they're winning on specific, high-intent product discovery
- 15,445 backlinks from a niche platform signal earned authority, not paid placement
The Trust Flywheel
By 2025, platforms that prioritize authentic discovery over algorithmic volume will own the DTC attention economy. Thingtesting is already there.
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Discover brands, share your honest reviews | Thingtesting
Explore thousands of new online brands and share your honest reviews so everyone on the internet can shop better. Discover the best brands in personal care, home decor, clothing, food, tech and more.
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About thingtesting.com
Explore thousands of new online brands and share your honest reviews so everyone on the internet can shop better. Discover the best brands in personal care, home decor, clothing, food, tech and more.
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Technology Stack
thingtesting.com uses 10 technologies across their website including Sentry, Cloudflare, Segment, Hotjar, and more.
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thingtesting.com receives approximately 396.0K monthly visitors and ranks #127,467 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:09 on the site.
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