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threeflow.com
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ThreeFlow: The Operating System for Benefits
Why this $19M company is building the shared system of record for the entire benefits ecosystem
The employee benefits industry runs on spreadsheets, email, and hope. ThreeFlow is building the infrastructure to change that, creating a shared system of record that connects brokers and carriers beyond the RFP process.
"They're not just selling software—they're building the plumbing for how benefits get bought and sold in America."
The Network Effect Play
ThreeFlow's genius isn't just in the product—it's in the model. By creating a shared system of record for both brokers AND carriers, they're building a two-sided marketplace that gets more valuable with every user. The more carriers adopt it, the more essential it becomes for brokers, and vice versa. This isn't SaaS; it's infrastructure.
The Growth Signal
With 7,033 monthly visits and 49% direct traffic, ThreeFlow is seeing strong brand affinity. The keyword data reveals their focus: 'benefit flow' (580 volume) and 'ams 3flow' (90 volume) show they're owning their category. They're not competing on generic terms—they're building a category of one.
The leadership team—Ryan Sachtjen (CEO), Shaheeb Roshan (CTO), and Richard Perrott—brings deep domain expertise. This isn't a team of outsiders disrupting an industry they don't understand. They're insiders building for a market they know intimately, which explains their focused product strategy and the trust they've built.
- Category creation: They're not a benefits platform or a carrier tool—they're the connective tissue between them
- Network moat: Every new carrier or broker that joins makes the platform more valuable for everyone else
- Beyond the RFP: They solve the post-sale chaos of plan year management, where the real operational pain lives
The Verdict: Infrastructure Over Apps
ThreeFlow is playing the long game—building the pipes that the entire benefits industry will eventually run through. It's a boring, unsexy, and potentially massive opportunity.
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ThreeFlow | Software for Benefits Brokers and Carriers
Making it easier for brokers and carriers to buy, sell, and manage employee benefits. A shared system of record beyond the RFP and for the plan year.
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About threeflow.com
Making it easier for brokers and carriers to buy, sell, and manage employee benefits. A shared system of record beyond the RFP and for the plan year.
Company Overview
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Technology Stack
threeflow.com uses 27 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
threeflow.com receives approximately 7.0K monthly visitors and ranks #2,343,936 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 12:48 on the site.
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This page provides publicly available information about threeflow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit threeflow.com directly at https://threeflow.com.