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Time Manufacturing: The Industrial Underdog
A $69M manufacturer of aerial lifts that quietly dominates niche markets
In an era of SaaS unicorns and AI startups, Time Manufacturing Company operates in the physical world, manufacturing vehicle-mounted aerial lifts. With just 178 employees and $69M in revenue, this industrial player commands the Telecommunications, Utility, and Bridge Inspection industries through its Versalift and Aspen Aerials brands.
"With 46% direct traffic, Time Manufacturing's customers aren't browsing—they're returning. This is relationship-driven B2B at its purest."
The Silent Giant Strategy
Time Manufacturing doesn't chase scale; it chases specialization. Versalift and Aspen Aerials aren't household names, but they're the backbone of utility infrastructure maintenance. With 80% of traffic from undefined markets (likely North America), this is a domestic powerhouse with global potential. Their 178 employees generate $69M—nearly $388K per employee—demonstrating exceptional efficiency in industrial manufacturing.
The SEO Paradox
Their top organic keywords reveal a fascinating search strategy: 'versalift' (770 monthly volume) and 'digger derrick facebook' (620 monthly volume) suggest they're capturing both brand-aware customers and industry-specific queries. Yet they rank #3,377,874 globally—proof that in industrial B2B, search rankings matter less than direct relationships and trade show presence.
The tech stack tells its own story: jQuery, Bootstrap, and Google Analytics. No React, no headless CMS, no fancy stack. This is a company that builds functional tools for functional customers. Their Zendesk integration suggests they're serious about support, while the lack of Trustpilot reviews confirms they're not selling to consumers—they're selling to procurement departments and safety managers.
- Built for utility and telecom giants, not startups
- Direct traffic (46%) > organic traffic (30%) = relationship-driven sales
- 178 employees, $69M revenue = hyper-efficient industrial manufacturing
- Top keywords include 'digger derrick facebook'—they own the niche
The Unsexy Unicorn
Time Manufacturing proves that boring industries build durable businesses. While startups chase valuation, they're building the equipment that keeps the lights on.
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Time Manufacturing Company - Time Manufacturing Company
Time Manufacturing Company is a leading global manufacturer of vehicle-mounted aerial lifts through its strong Versalift and Aspen Aerials brands, which is widely recognized for quality and innovation in use in the Telecommunications, Utility, and Bridge Inspection Equipment industries.
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About timemfg.com
Time Manufacturing Company is a leading global manufacturer of vehicle-mounted aerial lifts through its strong Versalift and Aspen Aerials brands, which is widely recognized for quality and innovation in use in the Telecommunications, Utility, and Bridge Inspection Equipment industries.
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timemfg.com uses 20 technologies across their website including Google Fonts, PHP, Contentful, WordPress, and more.
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Google Fonts
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PHP
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Contentful, WordPress
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Cloudflare
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HubSpot
Traffic & Audience
timemfg.com receives approximately 4.8K monthly visitors and ranks #3,377,874 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:51 on the site.
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