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Timeplan: The Industrial Scheduler
Why this Swedish SaaS is quietly dominating food & drink scheduling
While most SaaS founders chase the shiny object of AI automation, Timeplan has quietly built a $4.4M revenue engine by solving the unglamorous, high-stakes problem of shift scheduling for the food and drink industry. It's not sexy, but it's sticky.
"Timeplan proves that in B2B SaaS, solving a boring problem for a specific industry is infinitely more valuable than solving a generic problem for everyone."
The Food & Drink Lock-In
Timeplan operates in a vertical where scheduling isn't just an HR function—it's a supply chain necessity. With 72,984 monthly visits and a dominant position in the Swedish market, they've built a moat not through feature breadth, but through vertical depth. Their 2.9/5 Trustpilot rating (from only 7 reviews) suggests a focused, enterprise-heavy customer base rather than a mass-market play.
The Direct Traffic Signal
The 49% direct traffic share is the most telling metric here. In SaaS, high direct traffic means high brand recall and daily active users. These aren't visitors browsing for solutions—they're employees logging in to check schedules, submit timesheets, and manage shifts. This is the hallmark of a product that has become infrastructure.
Their tech stack reveals a pragmatic approach: jQuery alongside modern tools like Vite and Tailwind CSS suggests a product that prioritizes stability over chasing frameworks. They're not building for the tech community's approval—they're building for the shift manager who needs reliability at 2 AM.
- Vertical-specific scheduling for food & drink (not generic workforce management)
- High direct traffic indicates daily active usage and stickiness
- Modest team size (38) relative to $4.4M revenue suggests strong efficiency
- Swedish market dominance with 100% traffic from Sweden
The Anti-Unicorn Playbook
Timeplan is building a durable, profitable business by owning a specific workflow in a specific industry—proving that boring is beautiful in B2B SaaS.
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Timeplan – Schemaläggning och Tidrapportering
Schema och tidrapportering för verksamheter med unika förutsättningar. Vi anpassar systemet utifrån era förutsättningar och ger er rätt verktyg och användningssätt.
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Reviews (7)
Bra och användarvänligt system
Bra och användarvänligt system, supporten är supersnabba och enkla att ha och göra med rekommenderar
Enkelheten och snabbheten i programmet
Enkelheten och snabbheten i programmet, jämfört med vårt förra program går det mycket snabbare med TP. Att kunna ha flera bolag i samma databas har löst mycket krångel för oss som vi hade med förra programmet.
De saknar tillräcklig kunskap om deras…
De saknar tillräcklig kunskap om deras eget system, saknar förmåga att kunna lägga in div ob regler korrekt. Lägger in olika ob regler för olika anställningstyper, fast ob regler är detsamma. Kan vara riktigt otrevliga när det påpekas, är du som kund som gör fel! Passar endast mycket små bolag med ett fåtal anställda där man har tiden att detalj kontrollera tidrapporterna.
En lite stelbent modul.
En lite stelbent modul. Totalt värdelös att byta lösenord i. Måste alltid beställa ett nytt och byter sedan till ett för mig lämpligt och sparar detta för att vid nästa I loggning ha ett ogiltigt lösen ord. Tar mycket tid och skapar en enorm frustration
Sämsta appen att rapportera tid och…
Sämsta appen att rapportera tid och stämpla i. Rekomenderar inte. Använd Blikk eller Conneckt team istället.
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About timeplan.se
Schema och tidrapportering för verksamheter med unika förutsättningar. Vi anpassar systemet utifrån era förutsättningar och ger er rätt verktyg och användningssätt.
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timeplan.se uses 27 technologies across their website including Google Fonts, Okta, HSTS, Cloudflare Turnstile, and more.
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timeplan.se receives approximately 73.0K monthly visitors and ranks #408,767 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:06 on the site.
The majority of timeplan.se's traffic comes from .
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