toast.net
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Toast.net: The ISP That Refuses to Specialize
How a 265-person ISP built a $42M business by doing everything for everyone
In an era of niche SaaS startups, Toast.net is the anti-thesis: a national ISP that offers everything from fiber internet to website design, cloud email, and managed antivirus. They've grown to $42.3M in revenue by betting that businesses want one throat to choke, not a stack of vendors.
"Toast.net isn't selling internet—they're selling the elimination of vendor chaos for SMBs."
The SMB Trojan Horse
With 56% direct traffic and 113K monthly visits, Toast.net has built a moat through brand recognition. Their top search queries—'toast.net speed test,' 'toast net other email'—reveal a sticky user base that types their domain directly. This isn't acquisition; it's retention at scale.
The Bundled Empire
Toast.net's genius is in the bundle: Fiber internet + G Suite + website hosting + cloud email + managed services. While competitors fight over connectivity margins, they've expanded into high-margin SaaS adjacencies. The result? 265 employees generating $42M—impressive efficiency for an ISP.
Their tech stack—jQuery, Tailwind, Bootstrap, Vite—suggests a pragmatic, not cutting-edge approach. They're not building bleeding-edge platforms; they're delivering reliable services. The use of Zendesk for support and Google Analytics for tracking shows a focus on customer experience and data-driven decisions.
- Dual identity: Serves both home users and enterprise clients
- Geographic concentration: 93.8% traffic from one undefined region (likely Midwest US)
- Product sprawl: From fiber to website design—a rare ISP portfolio
- Search dominance: Owns 'toast.net' brand queries with 440+ monthly searches
The Unsexy Winner
Toast.net proves that boring, bundled services for SMBs can build a $42M business without a single viral feature. In a world obsessed with disruption, they're winning with reliability and breadth.
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Open Graph Image
https://lirp.cdn-website.com/5c0e0ee8/dms3rep/multi/opt/toastnet-website-socailmedia-1920w.png
Meta Tags
High Speed Internet Solutions for Business and Home | TOAST.net
TOAST.net is a national ISP providing high-speed Internet access over Fiber, Broadband, and wireless connections. Business Solutions include website design and hosting, cloud email with G Suite, and managed services including antivirus and online backup.
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TOAST.net
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About toast.net
TOAST.net is a national ISP providing high-speed Internet access over Fiber, Broadband, and wireless connections. Business Solutions include website design and hosting, cloud email with G Suite, and managed services including antivirus and online backup.
Company Overview
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Technology Stack
toast.net uses 15 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
AWS CloudFront
Scheduling
Cal.com
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Traffic & Audience
toast.net receives approximately 113.3K monthly visitors. The website has a bounce rate of 21% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 5:27 on the site.
The majority of toast.net's traffic comes from undefined, undefined, .
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This page provides publicly available information about toast.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit toast.net directly at https://toast.net.