toggl.com
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Toggl: The Time Tracking Behemoth
Analyzing the 97-person team generating $14M+ in revenue by tracking everyone else's time.
In a world obsessed with productivity hacks and AI automation, Toggl remains stubbornly successful by selling the oldest productivity trick in the book: knowing where the time actually goes. They aren't just tracking seconds; they are monetizing the chaos of modern knowledge work.
"Toggl doesn't sell software; they sell billable hours."
The Organic Powerhouse
Despite a modest 20% organic search share, Toggl's brand equity is undeniable. With 6.9M monthly visits and a dominant 76% direct traffic share, they have effectively become the default mental model for time tracking. The keyword 'stopwatch' drives 3.5M searches, yet Toggl owns the branded queries ('toggl', 'toggl track'), proving they don't need to fight for the top of the funnel—they are the funnel.
The 97-Person Revenue Engine
A $14.1M revenue run rate with just 97 employees is a masterclass in efficiency. That is roughly $145,000 in revenue per employee. In the SaaS world, this indicates a highly automated, self-serve product with low friction onboarding. They don't need a massive sales army because the product sells itself to freelancers and agencies who simply need to get paid.
The data reveals a fascinating split in their traffic sources. While 'toggl' and 'toggl track' are their bread and butter, the massive search volume for 'toggle' (106k/mo) and 'stopwatch' (3.5M/mo) represents a massive, untapped acquisition channel. They are capitalizing on misspellings and generic intent, effectively intercepting users looking for a solution before they even know they need Toggl.
- High-Value Headcount: Their lean team suggests heavy investment in engineering and product, not overhead.
- Brand Moat: 76% direct traffic is a metric usually reserved for tech giants, not niche productivity tools.
- Trustpilot Paradox: Despite massive scale, the 2.5/5 Trustpilot rating suggests friction in their paid conversion or support flow—a potential goldmine for optimization.
The Verdict: Focus Wins
Toggl proves that in a sea of feature-bloated enterprise software, the simple act of tracking time—flawlessly—is a billion-dollar opportunity.
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Toggl Track: Time Tracking Software for Any Workflow
The world's best time tracking software. Track employee time, send beautiful client reports, and calculate profitability. Free and paid plans to save you time.
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Reviews (20)
Brilliant time tracker
Brilliant time tracker. It's simple and effective, and their reports are super helpful for my business. The browser plugin isn't great, but the native Mac OS app is excellent, and super quick and easy to use. And it's just designed well.
Absolute gem; device agnostic
I have been using the TOGGL time recording tool on my iPhone, Win PC and pretty much any device at my client locations for over 7 years. I am a sole trader providing professional services, so I log my time for use in my invoicing and also for professional development records. I keep it pretty simple...one project represents one client and then any infinite "What have you done" time entries. I track by blocks of 0.25 hours --- although TOGGL is limitless/ambivalent as to what time units are used. At the end of a month, I run a Detailed Report for the nominated start/end dates and download as a CSV. I then use a spreadsheet tool to import that CSV to sort, subtotal and review time entries. I use TOGGL on my iPhone app as well as through any browser on any platform. I do not understand why TOGGL receives such bad reviews on this site.
The best free tracker I've used.
I've been using the free version daily for about a year and it's fantastic. I remember trying multiple trackers throughout October last year but kept coming back to Toggl. Right now I'm simply using it for multiple projects and multiple clients, and using Ctrl+Shift+T as the keyboard shortcut to toggle the timer on/off and that's about it. Initially I wanted to integrate it with Trello but decided to keep it simple. With Trello I can't recall exactly how it performed, but it definitely was easier to use it than some competitors. I think this is one of the reasons I stuck with it.
Great tool, wish I had found it sooner.
I've been using this tracker for a few months now. I've tried the chrome extension, the web version as well as Windows desktop version and they all work great. Zero complaints so far. Very intuitive and easy to use.
I started using it at my last job…
I started using it at my last job before being laid off. I used it for a few weeks and I liked it. It was easy and not as cumbersome as the others.
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About toggl.com
The world's best time tracking software. Track employee time, send beautiful client reports, and calculate profitability. Free and paid plans to save you time.
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Technology Stack
toggl.com uses 13 technologies across their website including YouTube Embed, HSTS, Sentry, and more.
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YouTube Embed
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HSTS
Error Tracking
Sentry
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DoubleClick Floodlight
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Traffic & Audience
toggl.com receives approximately 6.9M monthly visitors and ranks #6,761 globally. The website has a bounce rate of 46% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 3:34 on the site.
The majority of toggl.com's traffic comes from undefined, undefined, .
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