toog-app.com
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Toog: The Dark Horse of French Leisure Booking
A $43M revenue play in a fragmented market, powered by last-minute urgency.
In a French leisure market saturated with giants like Fever and GetYourGuide, Toog is quietly carving out a $43M revenue stream by focusing on a specific, high-intent user: the spontaneous planner. They aren't trying to be a global travel platform; they are the local utility for finding discounted activities—karting, escape games, padel—on demand.
"Toog isn't selling experiences; they are selling the relief of a weekend plan found 2 hours before you need it."
The Last-Minute Wedge
Toog’s strategy relies on the 'Fear of Missing Out' (FOMO) combined with price sensitivity. By aggregating last-minute deals for activities like paintball and yoga, they capture a segment of users who value spontaneity over long-term planning. This creates a unique supply-side dynamic where venues fill empty slots and Toog captures the margin.
Hyper-Local SEO Dominance
While their global rank (#3.6M) suggests modest reach, their keyword strategy is surgical. They rank for high-intent, hyper-local queries like 'cinéma avranches tarif 2025' and 'padel jouy en josas.' This isn't accidental; it's a deliberate play to capture search traffic at the exact moment of purchase intent, bypassing broad category competition.
The tech stack reveals a modern, performance-oriented team. Using Vite for fast builds, Tailwind CSS for rapid UI development, and Cloudflare for performance, they are built for speed. However, the reliance on heavy analytics tools like Hotjar suggests a product team obsessed with conversion optimization rather than just brand awareness.
- Niche Focus: Exclusively French leisure activities (Padel, Karting, Escape Games).
- Revenue Model: Likely commission-based on last-minute inventory.
- Traffic Source: Heavily reliant on organic search (46%) rather than paid ads.
- Audience: Domestic users looking for immediate weekend plans.
The Verdict: A Local Giant in a Global Market
Toog proves that winning in a 'boring' vertical requires deep local inventory, not just flashy branding. For investors, this looks like a stable, cash-flow positive business hiding in plain sight.
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Meta Tags
Toog : Réservez +1000 Loisirs à prix réduits
Trouvez et réservez vos prochaines sorties partout en France : Karting, Escape Game, Paintball, Padel, Yoga et +1000 loisirs. Offres en Last-Minute à prix réduits.
Toog - Réservez vos loisirs à prix cassés
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About toog-app.com
Trouvez et réservez vos prochaines sorties partout en France : Karting, Escape Game, Paintball, Padel, Yoga et +1000 loisirs. Offres en Last-Minute à prix réduits.
Company Overview
toog-app.com Social Media
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Technology Stack
toog-app.com uses 18 technologies across their website including Leaflet, Font Awesome, Google Fonts, WordPress, and more.
Maps
Leaflet
Fonts
Font Awesome, Google Fonts
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
toog-app.com receives approximately 4.9K monthly visitors and ranks #3,616,559 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 4:31 on the site.
The majority of toog-app.com's traffic comes from .
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