touchbistro.com
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TouchBistro: The $209M Bet on Restaurant Tech
An all-in-one POS system scaling to 669 employees, but facing a 2/5 Trustpilot rating
In a market saturated with generic POS systems, TouchBistro carved out $110.5M in revenue by betting everything on the restaurant industry's unique chaos. They built an all-in-one platform designed to handle the specific pain points of food service—tableside ordering, inventory sync, and staff management—yet their 2/5 Trustpilot rating suggests the execution might be bleeding out.
"TouchBistro doesn't compete with Square on features—it competes on understanding that a busy Friday night requires more than just taking payments."
The Founder's Obsession
Alex Barrotti didn't stumble into restaurant tech. As Founder and Vice-Chairman, he built TouchBistro knowing that restaurant owners hate subscription fatigue. The platform's 46% direct traffic proves they've built a brand that owners remember, but the 47% direct traffic also reveals a heavy reliance on repeat users who likely have nowhere else to go.
Growth vs. Reality
With 57,425 backlinks and 46% organic search traffic, TouchBistro has SEO authority. They rank for 'touchbistro' (2,500 monthly volume) and 'touchbistro cloud' (600 volume). But the 2/5 Trustpilot rating from 320 reviews tells a different story: the product is acquiring, but retention is a battlefield.
The tech stack reveals a modern build—jQuery, Tailwind CSS, Vite, and PWA capabilities. But the real story is in the gaps. Top keywords include 'opening a bar just beer' (330 volume), showing they're targeting new owners, not enterprise chains. This is a volume play, not a premium moat.
- Heavy reliance on branded search (direct + organic = 93% of traffic)
- Trustpilot rating signals product-market fit friction
- Strong backlink profile (57K) suggests aggressive content marketing
- Targeting low-barrier entry restaurants, not high-end hospitality
The Verdict: A Scale Play with Churn Risk
TouchBistro has the funding and revenue, but the 2/5 rating suggests they're buying market share faster than they're fixing product satisfaction.
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TouchBistro: Restaurant Management POS System
TouchBistro is an all-in-one restaurant management system. Advanced features. Intuitive platform. Increase sales, delight guests, save time and money. Learn more!
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TouchBistro Restaurant POS/EPOS
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Reviews (20)
Good Customer Service
Their Customer service is excellent, customers are well taken care of. Happy with the hardware and services and would refer them to others in the future.
Thank you so much for your kind words, Rahul. We're thrilled that you're enjoying our hardware, and we especially appreciate your positive feedback on our customer service. We strive to make every customer experience a positive one, and we're glad we were able to achieve that for you!
I've been through a few POS systems in…
I've been through a few POS systems in my time and TouchBistro has by far been our favourite. It's not only user friendly but it's no longer stressful to have to make updates to our system. Having our system on an ipad has truly been a game changer and we've had the least amount of POS issues we've had in years.
Great system
Great system, easy to use, easy to maneuver, best system out there for restaurants.
Hi Justin! Thank you for the amazing review! We're thrilled to know that TouchBistro has become an essential part of your restaurant. Your positive feedback about its user-friendliness means a lot to us. Thank you for choosing TouchBistro!
2 weeks now I have been trying to…
2 weeks now I have been trying to cancel our subscription with TouchBistro. For 2 weeks my case keeps being escalated and I’m assured customer care will reach out to me so we can cancel. This is after being with them for 4 years without contract. Constant POS crashes (almost every order), poor customer, expensive integrations and little to no customer or technical support. Processing fees are set to rise this month as well. Do yourself a favor and avoid doing any business with them.
I wish there were less stars
I wish there were less stars. This predatory company makes money by charging small businesses more at the times they can least afford it. There is a minimum threshold of credit card processing that they require, $5,000. If you fall below that in a month, they charge a fee between $350 and $500, which is the equivalent of processing $12K!!! Process $5001 every month, no problem, they take their monthly fee and that's that. But if you process $4995, watch out! They'll hit you with hundreds of dollars in fees. I hate this company and regret EVER signing up with them. Plus the contract is impossible to break. Don't believe their sales guys. This company sucks and I urge everyone to pick ANYONE else.
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About touchbistro.com
TouchBistro is an all-in-one restaurant management system. Advanced features. Intuitive platform. Increase sales, delight guests, save time and money. Learn more!
Company Overview
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Technology Stack
touchbistro.com uses 39 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
jsDelivr
Traffic & Audience
touchbistro.com receives approximately 208.2K monthly visitors and ranks #179,356 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:37 on the site.
The majority of touchbistro.com's traffic comes from undefined, undefined, .
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