tourradar.com
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TourRadar: The Aggregator That Won
How a bootstrapped tour aggregator scaled to $61M revenue and 2M departures
While most travel startups burn cash chasing brand new experiences, TourRadar solved a simpler, more profitable problem: making existing tours discoverable. The result? A $61M revenue machine built on connecting travelers with over 50,000 tours across 160 countries.
"TourRadar didn't invent tours—they invented the marketplace to find them."
The SEO Flywheel
With 3.7M backlinks and 54% organic traffic, TourRadar mastered the long-tail SEO game. Their secret? Every tour operator becomes a content partner. When operators list their tours, TourRadar creates thousands of search-optimized pages that rank for terms like 'best tours in Peru' or 'European river cruises.' It's a classic two-sided network effect: operators get distribution, TourRadar gets free traffic.
Trust as a Product
9,706 Trustpilot reviews at 4.6 stars isn't accidental—it's engineered. TourRadar guarantees the best price and handles customer service for tours they don't operate. This creates a trust buffer: travelers buy from TourRadar, not random tour operators. The 38% direct traffic share proves the brand is sticky; once travelers find them, they come back.
The company's tech stack reveals their priorities: WordPress for content velocity, Tailwind/Bootstrap for rapid UI iteration, and PWA for mobile-first experiences. They're not reinventing the wheel—they're optimizing for conversion. The 227 employees generating $61.7M revenue ($271K per employee) shows a lean, efficient operation focused on marketplace mechanics rather than content creation.
- Capital efficiency: $66.5M funding over 12+ years (founded 2010) shows disciplined growth
- Marketplace model: They own the customer relationship, not the inventory
- Global scale: Traffic from undefined markets suggests aggressive international expansion
- Brand moat: 'TourRadar' searches (12.5K/month) dwarf 'tour radar' (4.5K)
The Aggregator Playbook Wins
TourRadar proves that in travel, distribution beats creation. While others design tours, they dominate search. While others build experiences, they build the platform. The result? A $61M business that owns the moment of intent.
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5 keywordsHow is Tourradar's SEO?
Open Graph Image
https://cdn.tourradar.com/s3/content-pages/391/1200x630/pVcNLx.png
Meta Tags
TourRadar - Book Tours & Travel Packages
With more than 50,000 tours and over 2 million departures worldwide. Find the right tour and get the best price. Guaranteed.
Adventure Simplified - TourRadar
TourRadar is the world's most trusted online marketplace for multi-day tours. Compare, read reviews, meet guides & travelers, book with confidence.
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TourRadar
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Reviews (20)
Site is easy to manipulate
Site is easy to manipulate, and I had all questions answered promptly.
Finding the right trip that best suited…
Finding the right trip that best suited us and booking it, was a breeze!
Great tours and simple booking
They lay out the travel itinerary in a very descriptive manner so you will know if this is the type of tour you wish to take. They have a simple format to follow in booking and it is done in a fast and efficient manner. There was a phone number to call and be in touch with an operator if you have a lot of questions before booking. You learn all the costs involved and what isn't covered. Plus ,you can get travel insurance through them as well. It all came together much quicker than I ever expected.
Easy to book
Easy to book. Great tours to choose.
Easy to navigate and use.
Easy to navigate and use.
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About tourradar.com
With more than 50,000 tours and over 2 million departures worldwide. Find the right tour and get the best price. Guaranteed.
Company Overview
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Technology Stack
tourradar.com uses 8 technologies across their website including WordPress, Amplitude, Google Tag Manager, Lazy Loading, and more.
CMS
WordPress
Analytics & Marketing
Amplitude, Google Tag Manager
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
tourradar.com receives approximately 1.9M monthly visitors and ranks #26,954 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:50 on the site.
The majority of tourradar.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tourradar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tourradar.com directly at https://tourradar.com.