trainual.com
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Trainual: The OS for Your Team's Brain
From $0 to $22M ARR by turning chaos into scalable knowledge
Most companies die a slow death by knowledge leakage. Trainual built the operating system to stop the bleeding—and scaled to $22.3M in revenue by selling a single idea: your team's brain shouldn't be trapped in Slack DMs and tribal knowledge.
"Trainual didn't sell training software—they sold the antidote to institutional amnesia."
The Founder's Obsession
Chris Ronzio didn't start Trainual with a grand vision of LMS domination. He started it because he was tired of watching good people leave and taking institutional knowledge with them. The company's DNA is pure founder-market fit: a serial entrepreneur who lived the pain of documenting processes at scale. Every feature screams 'I've been there.'
The 62% Direct Traffic Moat
Here's the signal in the noise: 62% of Trainual's 288K monthly visitors come direct. That's not SEO magic—that's brand equity. When people search 'trainual login' (1,500 monthly searches) or even misspell it as 'trainula' (600 searches), they're not discovering a product. They're returning to a tool their company already bought. This is the holy grail of B2B SaaS: high retention disguised as traffic patterns.
The competitive landscape is brutal—Notion, Loom, and Google Docs all do 'knowledge management.' But Trainual's genius is in the constraint: they don't try to be everything. They're the single source of truth for onboarding, policies, and SOPs. Their 39,903 backlinks and 4.1/5 Trustpilot rating suggest they're winning the 'structured over flexible' war. When your top organic keyword is your brand name, you've either built a cult or a utility. Trainual is both.
- Built for the post-COVID remote work explosion where tribal knowledge became a liability
- Their AI avatar feature (260 monthly searches) shows they're betting on automation over manual documentation
- The 'how to sew a button' keyword quirk reveals their content team's playful approach to capturing accidental traffic
The Billion-Dollar Insight
Trainual proves that in a world of infinite tools, the most valuable software is the one that makes every other tool more effective by ensuring people actually know how to use them.
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Training, Knowledge, & Learning Management Software | Trainual
As the #1 employee training software, Trainual helps you document and deliver structured, repeatable training that scales with your team — and keeps everyone aligned.
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Reviews (20)
Trainual is one of the best!
Trainual is one of the best pieces of software that we use.. and we use alot! They are continually innovating and making things better and more user friendly. Alot of other SOP softwares out there are stagnant. 5 Start to the Trainual Team!
Trainual is fantastic
Trainual is fantastic! A great central location for all your company information and truly the way to get everyone on the same page. Great for centralizing remote locations or standardizing multiple location facilities. Also super easy to use and interact with.
Appreciate the thoughtful review, Alyson! 💜
Trainual continuously blows me away
Trainual continuously blows me away. Their customer service is attentive and ensures that any issues me or my company have ever had are solved quickly. They provide spaces for customers to work with each other and their teams to ensure everyone's platforms are built exceptionally well. They regularly provide incredibly useful product updates and ensure that the updates are tested by actual users before implementation. It is also a nice benefit to be apart of those tests as a user and help the Trainual team ensure what they add to their system is something customers want. Trainual and their team is attentive to their customer's needs and work tirelessly to ensure that everyone can efficiently and effectively manage their processes and train their business.
Excellent Support from the Very Start!
From the very beginning, they have been there to support us with various training sessions, one-on-one video meetings, and even helping us create some content. They have also been incredibly helpful whenever we needed assistance. It has been an amazing experience working with everyone at Trainual.
5 Stars – Outstanding Experience as a Certified Consultant
I’ve been working with Trainual for about a year and a half now as a Certified Consultant and Partner, and I remain thoroughly impressed with both the platform and the team behind it. Trainual stands out as a progressive organization that genuinely listens to user feedback and actively incorporates improvements into their product. Their support team is phenomenal - responsive, knowledgeable, and always ready to help in a pinch. One of the standout aspects of Trainual is how they continually invest in their certified partners. Through regular training sessions, educational resources, and open channels of communication, they ensure consultants like myself feel equipped to deliver maximum value to our clients. This level of support not only fosters our professional growth but also makes a lasting impact on the organizations we serve. Beyond their commitment to partners, Trainual has proven itself to be an invaluable tool in my own service offerings. By integrating it into client engagements, I’ve seen remarkable transformations: from quadrupling revenue within a year to expanding teams fivefold. Clear, well-documented systems and processes lead to sustainable growth and a workplace culture of accountability - benefits that can be traced directly back to the clarity and structure Trainual provides. As for the platform itself, its intuitive user interface was what first caught my attention. The ease of navigation makes it a delight for both new users and organizations looking to scale. It’s truly a solution that simplifies complex processes and empowers teams to operate at their best. Kudos to Chris Ronzio and the entire Trainual team for creating a dynamic product and backing it up with exceptional support. Thank you for continually refining the platform and for making it so easy to champion Trainual as a trusted partner. Here’s to many more successes together!
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About trainual.com
As the #1 employee training software, Trainual helps you document and deliver structured, repeatable training that scales with your team — and keeps everyone aligned.
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Technology Stack
trainual.com uses 27 technologies across their website including Wistia, Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia, Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
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Webflow
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cdnjs, unpkg, jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
trainual.com receives approximately 288.0K monthly visitors and ranks #92,715 globally. The website has a bounce rate of 31% with visitors viewing an average of 11.2 pages per visit. Users spend an average of 7:04 on the site.
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