9:41
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traceup.com

24 technologies
VerifiedVisit151.4K/mo$19M12824 Tech
Deep Dive

Trace: The AI Soccer Camera That Changed The Game

How a $18.6M startup is automating sports broadcasting for the masses

Imagine setting up a professional sports broadcast in under 3 minutes with zero crew. Trace isn't just selling a camera; they're selling the elimination of the most expensive variable in sports media: human labor. By turning a smartphone into an AI-powered director, they've unlocked a massive market that was previously priced out of existence.

$18.6M
Annual Revenue
128
Employees
151K
Monthly Visits
1.9/5
Trustpilot Rating

"Trace isn't competing with high-end broadcast equipment; they're competing with the decision to not record the game at all."

The Automation Playbook

Trace leverages a classic 'set and forget' hardware-as-a-service model. With 63% of traffic being direct, they've achieved strong brand recall—a critical metric for hardware companies. However, the 29% organic traffic share suggests they still rely heavily on paid acquisition or direct partnerships to drive new user growth, a potential vulnerability in their scaling strategy.

The Trust Paradox

Here lies the most fascinating tension in Trace's business model: a 1.9/5 Trustpilot rating with 12 reviews. For a hardware company generating nearly $20M in revenue, this score is alarmingly low. It signals a disconnect between the marketing promise ('ultimate soccer camera') and the customer reality (likely hardware reliability or subscription friction). This is a classic scaling pain point: customer support infrastructure lagging behind sales velocity.

The tech stack reveals a pragmatic approach. Using jQuery and Bootstrap alongside modern Tailwind CSS and DaisyUI suggests a product built for speed over cutting-edge elegance. They're optimizing for function, not fashion. The integration of Zendesk and Google Analytics shows a mature operational backbone, but the lack of structured data on their site hints at SEO opportunities left on the table.

  • The 'Trace' brand search volume (45k/mo) dwarfs specific product searches, indicating massive brand awareness but potential confusion with generic software 'trace' tools.
  • Hardware Director Alex Krause's role suggests vertical integration challenges—managing supply chains for physical devices is infinitely harder than software updates.
  • The 'undefined' country data (84.9% of traffic) points to tracking issues or a highly concentrated North American market, limiting global expansion visibility.
Does not compete with Sony or Grass Valley broadcast gear
Democratizes sports coverage for youth leagues and amateur clubs
Does not offer manual camera operation
Automates tracking via AI (no operator needed)
Does not support complex multi-camera setups
Integrates highlights directly to social platforms

The Verdict: High Revenue, High Risk

Trace has found product-market fit, but the low Trustpilot score suggests a retention crisis brewing beneath the revenue surface.

What tech stack does Traceup use?

46 detected
Marketing Automation1
Customer Support1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics22
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
R
Reddit Pixel
M
Microsoft Ads (Bing)
H
HubSpot
G
Google APIs
G
Google Tag Manager
H
HubSpot
A
Analytics Service
A
Amazon CloudFront
J
jsDelivr
F
Facebook Pixel
R
Reddit
G
Google Static
G
Google Analytics
B
Bing
T
TikTok Pixel
G
Google DoubleClick
T
Tracking Pixel
F
Facebook

How much traffic does Traceup get?

Traffic & Engagement

357.9K
Monthly Visits
-12.7%
11.1
Pages/Visit
7:31
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-14%
414.2K
Oct 2025
Oct
409.8K
Nov 2025
Nov
357.9K
Dec 2025
Dec

Rankings

#114,033
Global Rank
#27,647
United States Rank
Sports
Category

Backlinks & Authority

13.3K
Backlinks
2.5K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend+22%
11.0K
Jul 2025
Jul
11.1K
Aug 2025
Aug
11.7K
Sep 2025
Sep
12.0K
Oct 2025
Oct
12.8K
Nov 2025
Nov
13.3K
Dec 2025
Dec

Search Traffic

Organic
66.2K
Paid
2.8K

Top Organic Keywords

#1trace
33,100 vol44.4%
#1trace camera
6,600 vol8.8%
#1trace id
2,900 vol3.9%
#1traceup
2,900 vol3.9%
#1trace up
2,400 vol3.2%

Where is Traceup's audience located?

🇺🇸United States95.9%
🇨🇦Canada1.6%
🇷🇸Rs0.5%
🇫🇷France0.3%
🇬🇧United Kingdom0.3%

Who competes with Traceup?

Device Distribution

Desktop25.3%
Mobile74.7%

What keywords does Traceup rank for?

5 keywords
1trace45.1K vol$2.10
2trace camera760 vol$2.22
3trace id750 vol$2.78
4trace camera login440 vol$1.12
5hugo bernales-jabur680 vol

How is Traceup's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/675b4a5c6a91d400f8113ea3/6798fb4182128a7036b2dbba_Trace-OGI.png

Meta Tags

title33 chars

Trace: The Ultimate Soccer Camera

description147 chars

Set and forget: our smart camera sets up in minutes and tracks the action across every inch of the pitch, so that you can be present in the moment.

languageEN

H1 Tags

h1Ready to start now?

What is Traceup's revenue?

$19M
Annual Revenue
128
-11%
Employees
$145K
Revenue/Employee
$190M
Valuation
Austin, United States
Headquarters

Who competes with Traceup?

Who works at Traceup?

Loading leads...

What do customers think of Traceup?

traceup.com

traceup.com

1.9
12 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/2/2022

Contact Information

Address:
US

Reviews (12)

Filter by rating:
shanna thomson
12/3/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/1/2025
They continue to charge my American…

They continue to charge my American Express and then they argue about a refund. Then they send false info to American Express to dispute my complaint.

Spam Email
11/12/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 7/24/2025
there is no notification for renew and…

there is no notification for renew and they subject eveyronet o automatic renew. Ti's ridiculous

Torsten Groos
11/6/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/5/2025
Very little valuable highlights for the…

Very little valuable highlights for the money. Constant Technical issues. No heads up on annual renewal is coming. Asked customer service to cancel and reimburse. Of course they refer to 7 days cancellation policy. What a scam company!

Miguel
11/3/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 11/1/2025
Nightmare to cancel my account

Nightmare to cancel my account. Once our team stopped using trace and switched to superior devices, I sought to cancel my membership. The app made it impossible and help desk sucked, trying to wear me out.

AOF
10/27/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/10/2025
SCAM

My daughter's team was dissolved and they still charged my credit card $300. When I emailed them they only refunded $265 as I did not cancel with 7 days. You cannot contact them by phone. A total SCAM.

Frequently Asked Questions about Traceup

What is Traceup's Revenue?
Traceup generates approximately $19M in annual revenue. With 128 employees, that's $145,000 per employee.
What does Traceup do?
Set and forget: our smart camera sets up in minutes and tracks the action across every inch of the pitch, so that you can be present in the moment.
How fast is Traceup growing?
Traceup has declined by 12.7% in the last 6 months according to traffic data. employee count has changed by -11% year over year.
How do people interact with Traceup?
When visiting Traceup, visitors view an average of 11.1 pages per visit, and spend around 7:31 on the site, and the bounce rate is 43.3%.
How do people find Traceup?
288.9K people (81%) visit Traceup directly. 66.2K (18%) find them through organic search. 2.8K (1%) come through paid advertising.
Who uses Traceup?
Traceup's top market is United States with 343.1K visitors (95.9%). Canada is 2nd with 5.6K (1.6%). Serbia is 3rd with 1.7K (0.5%).
What technologies does Traceup use?
Traceup uses 24 technologies across their website including Fonts, Security, CMS. Key technologies include Font Awesome, Google Fonts, HSTS, reCAPTCHA, Webflow.
Who are Traceup's competitors?
Traceup's main competitors include Vouch. These companies operate in similar markets and compete for the same customer base.
What do customers think of Traceup?
Traceup has a Trustpilot score of 1.9 out of 5 (2 stars) based on 12 customer reviews.

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What are Traceup's key pages?

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About traceup.com

Set and forget: our smart camera sets up in minutes and tracks the action across every inch of the pitch, so that you can be present in the moment.

Company Overview

traceup.com
Website
sports
Industry
#156,940
Global Rank
151.4K
Monthly Visitors
24
Technologies

Contact traceup.com

Technology Stack

traceup.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Webflow, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS, reCAPTCHA

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

151.4K
Monthly Visits
37%
Bounce Rate
9.7
Pages/Visit
3:20
Avg. Duration

traceup.com receives approximately 151.4K monthly visitors and ranks #156,940 globally. The website has a bounce rate of 37% with visitors viewing an average of 9.7 pages per visit. Users spend an average of 3:20 on the site.

The majority of traceup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is traceup.com?
Set and forget: our smart camera sets up in minutes and tracks the action across every inch of the pitch, so that you can be present in the moment.
How much does traceup.com cost?
You can view traceup.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does traceup.com use?
traceup.com uses 24 technologies including Font Awesome, Google Fonts, HSTS, reCAPTCHA, and 18 more. View the full tech stack analysis above.
How do I contact traceup.com?
You can contact traceup.com via email at [email protected] or through their contact page.
What are traceup.com's social media accounts?
traceup.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is traceup.com?
traceup.com receives approximately 151.4K monthly visitors and ranks #156,940 globally. Traffic is declining by 39.2% month-over-month.

Related Searches

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This page provides publicly available information about traceup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit traceup.com directly at https://traceup.com.