tradewheel.com
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TradeWheel: The B2B Marketplace That Quietly Scales
A $30M revenue engine in the crowded B2B e-commerce space
While everyone chases SaaS valuations, TradeWheel.com is building a massive, profitable B2B marketplace. They've quietly amassed 395,000 monthly visits and $30M in revenue without the hype of a Silicon Valley darling.
"In a world obsessed with vertical SaaS, TradeWheel proves horizontal B2B marketplaces are still a cash cow waiting to be milked."
The Traffic Paradox
Here's the anomaly: 37% of traffic is direct. That's unusually high for a marketplace, suggesting strong brand recall and repeat buyers. Yet 55% comes from organic search, indicating they're winning the SEO game for specific, high-intent B2B queries. The gap? They're not relying on paid acquisition to survive.
The Revenue-to-Employee Ratio
With $30M revenue and 215 employees, TradeWheel generates ~$140K revenue per employee. This is lean for a marketplace, but efficient. Compare this to Shopify's $1M+ per employee and you see the trade-off: marketplace operations are labor-intensive, but the margins scale with volume.
The tech stack reveals a pragmatic approach. They're not building everything from scratch. jQuery, Bootstrap, and Tailwind CSS suggest a rapid development cycle focused on functionality over flash. The presence of Zendesk and Clarity shows they care about customer support and user behavior analytics—critical for a B2B platform where deals are high-value and complex.
- 37% direct traffic indicates strong buyer retention
- 156K backlinks suggest aggressive SEO and content strategy
- Top keywords include specific supplier names, not just generic terms
- Trustpilot rating of 3.6/5 with 357 reviews shows room for improvement
The Unsexy Billion-Dollar Play
TradeWheel isn't trying to be the next Amazon. They're building a sustainable, profitable B2B machine in a niche where deals are measured in thousands, not dollars. For investors and founders, this is the playbook: solve a boring problem, own the SEO, and let the revenue compound.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Tradewheel's SEO?
Meta Tags
Global B2B Marketplace | Top B2B Trading Platform | TradeWheel
TradeWheel.com is one of the best B2B marketplace for global manufacturers, suppliers, buyers, importers, wholesalers, and traders to do business online.
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Reviews (20)
Everything works perfectly
Everything works perfectly. Tradewheel team is very enthusiastic. I have contacted buy leads since the first day I become member. Very good platform, very pleasant experience.
GOOD SERVICE AND GOOD RESPONSE RATE.
GOOD SERVICE AND GOOD RESPONSE RATE.
Trade Wheel is a great place to find…
Trade Wheel is a great place to find petroleum buyers and sellers. As a seller, I have made a big reach to buyers not just with the help of my own, but with the help of the assistance you get when you get the yearly plans. It pays off right away as you make sales. I highly recommend Trade Wheel.
Amazing service and super helpful and…
Amazing service and super helpful and supportive in every step of the process.
Tradewheel is a good platform
Tradewheel is a good platform, the ISM service is great, he can monitor and contact customer instead of me at the beginning, that's helpful!
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About tradewheel.com
TradeWheel.com is one of the best B2B marketplace for global manufacturers, suppliers, buyers, importers, wholesalers, and traders to do business online.
Company Overview
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Technology Stack
tradewheel.com uses 14 technologies across their website including Cloudflare, DoubleClick Floodlight, Microsoft Ads, Zendesk, and more.
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Clarity, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
tradewheel.com receives approximately 395.6K monthly visitors and ranks #104,764 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:11 on the site.
The majority of tradewheel.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about tradewheel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tradewheel.com directly at https://tradewheel.com.