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TraitWare: The Passwordless Trojan Horse
A 19-person team betting $12M on killing passwords for good
While giants like Okta and Microsoft fight over enterprise identity, a 19-person outfit in Nevada is quietly building a phishing-resistant fortress that could make passwords obsolete. TraitWare isn't just another MFA vendor—they're architecting a zero-trust world where your face and device are your only keys.
"They're not competing with password managers—they're making them irrelevant."
The Stealthy User Base
TraitWare's 9,928 monthly visitors reveal a telling pattern: 52% arrive organically, suggesting strong SEO for niche security terms. Their traffic isn't viral—it's intentional. When someone searches 'donorperfect mfa logon' or 'scattered secrets,' they're not browsing; they're solving a specific security pain. This is enterprise-grade traffic with purchase intent, not casual clicks.
The Funding vs. Revenue Paradox
With $12.4M raised against $1.7M revenue, TraitWare is in classic deep-tech build mode. That's a 7.3x revenue multiple on funding—aggressive for a 19-person team. They're burning capital on product development, not sales. The bet? That phishing-resistant MFA will become a compliance mandate before they need to scale sales.
The tech stack tells a story of pragmatic engineering: jQuery and Bootstrap for speed, Tailwind for UI consistency, and Google Analytics for lean tracking. No bloat, no enterprise complexity—just a focused stack that ships fast. This is a team that values shipping over showmanship.
- Phishing-resistant by design—no OTPs to steal
- Single console for all logins—replaces 10+ tools
- Passwordless from day one—no legacy password baggage
- Enterprise-ready with SSO integration
The Silent Revolution
TraitWare isn't winning with marketing—they're winning with math. At 19 employees, they're a surgical strike against the $10B password economy. If they crack enterprise distribution, this becomes a $100M+ acquisition target by 2027.
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Meta Tags
Phishing-Resistant Passwordless MFA and Single Sign-On (SSO)
Providing Phishing-Resistant Passwordless MFA + Single Sign On, TraitWare lets you easily manage all your logins from a single console.
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About traitware.com
Providing Phishing-Resistant Passwordless MFA + Single Sign On, TraitWare lets you easily manage all your logins from a single console.
Company Overview
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Technology Stack
traitware.com uses 20 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, Okta, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
traitware.com receives approximately 9.9K monthly visitors and ranks #2,455,213 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:38 on the site.
The majority of traitware.com's traffic comes from .
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