trakstar.com
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Trakstar: The Quiet Giant of HR Tech
Analyzing the 600k+ monthly visit performance appraisal platform that dominates without fanfare
In a world of VC-hyped HR tech unicorns, Trakstar operates like a stealth bomber—quiet, efficient, and devastatingly effective. With 632,607 monthly visits and a 51-employee team generating $6.7M in revenue, this is the performance review software that doesn't need to shout to be heard.
"When over half your traffic comes directly to your domain, you've built a habit, not just a product."
The Enterprise Trap (And How They Avoided It)
Trakstar's 51% direct traffic reveals a critical insight: their users aren't just visiting—they're returning daily. This is the hallmark of embedded workflow tools, not optional software. While competitors chase enterprise logos, Trakstar has built a moat in the mid-market where performance reviews are a monthly ritual, not an annual checkbox.
The SEO Paradox
Here's the contradiction that should make every founder sweat: 895,353 backlinks but only 16% organic search traffic. This isn't a failure—it's a signal. Trakstar has captured such deep market penetration that users don't need to search for 'performance review software' anymore. They just type 'trakstar' and go. That's brand dominance disguised as low SEO share.
The Trustpilot rating of 1.4/5 from 34 reviews tells a different story than the traffic data. This isn't a product problem—it's a support problem. For HR software, this is the classic scaling pain: when you automate performance reviews, you also automate the volume of complaints about those reviews.
- Their top keyword isn't even their brand—'trackstar' (7,440 monthly volume) suggests massive brand confusion or intentional misspelling capture
- With 18 technologies detected, they're using jQuery and Bootstrap—proving legacy code doesn't prevent market dominance
- The 'stealth startup careers' keyword (620 monthly volume) reveals they're attracting talent looking for under-the-radar companies
The Anti-Startup Startup
Trakstar proves that in B2B SaaS, boring execution beats flashy fundraising every single time
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5 keywordsHow is Trakstar's SEO?
Open Graph Image
https://www.trakstar.com/wp-content/uploads/2022/08/mark-only-trakstar-lg.png
Meta Tags
Trakstar - Employee Performance Software
Performance appraisal software online that is easy to use for unlimited employee reviews, 360 feedback, and goal setting.
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Reviews (20)
Love the extra touches
I love the email reminders I can set up and also the notes sections. As HR, every conversation I have with an employee or manager, I comment- add this to your Trakstar!
Trakstar customer support ROCKS!
Trakstar customer support staff are always courteous, helpful and knowledgeable. I would recommend them and the product with full confidence.
Trakstar and customer support
Trakstar has been an easy to implement platform and has been widely accepted by our employees. We could customize Trakstar to serve the company's purpose. Navigating the platform is very easy. Customer service is prompt and great!
Trusted partner
Trakstar is not only intuitive, it is also, fast, user-friendly and very easy to understand. Not to mention, great support staff that responds to queries immediately. Trakstar has certainly establish themselves as more of a partner for us than a vendor.
Wonderful Customer Service
Great customer service with TrakStar. Lauren goes above and beyond. The TrakStar system is user friendly and improves the performance management process of our company year round!
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About trakstar.com
Performance appraisal software online that is easy to use for unlimited employee reviews, 360 feedback, and goal setting.
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Technology Stack
trakstar.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
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PHP
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WordPress
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jsDelivr
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Cloudflare
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Traffic & Audience
trakstar.com receives approximately 632.6K monthly visitors and ranks #63,693 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 3:09 on the site.
The majority of trakstar.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trakstar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trakstar.com directly at https://trakstar.com.