15five.com
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15Five: The $152M Performance Management Bet
Analyzing the strategy behind 15Five's 70% direct traffic dominance
In a market saturated with generic HR tools, 15Five has carved out a $152M revenue niche by betting everything on continuous performance management. But with 70% of traffic coming directly to their site, they're not just acquiring customers—they're creating a movement.
"When 70% of traffic is direct, you're not selling software—you're selling a methodology that sticks."
The Direct Traffic Moat
15Five's traffic breakdown reveals a masterclass in brand building. While competitors fight for organic search scraps, 15Five commands 232,334 monthly direct visitors. That's 70% of their 403,334 monthly visits coming from users who type '15five.com' directly into their browser. This isn't accidental—it's the result of a product so deeply integrated into daily workflows that it becomes muscle memory. The '15/5' methodology (15 minutes weekly, 5 minutes daily) has transcended being a feature to become their entire brand identity.
The Enterprise Paradox
With 762 employees and $152.6M in revenue, 15Five sits at an interesting scale. They're large enough to compete with enterprise HR giants, yet nimble enough to maintain a 2.4/5 Trustpilot rating from just 6 reviews—suggesting either a highly curated customer base or a product that polarizes. The real story? Their 58,266 backlinks and 23% organic search traffic indicate they're winning the content game, but the low review volume hints at a product that's either loved or ignored, with no middle ground.
The keyword data tells a fascinating story about product-market fit. While '15*5' generates 33,120 monthly searches (likely a typo for '15Five'), the brand's true strength lies in its namesake keywords. '15five' (13,380 volume) and '15five login' (1,180 volume) show a user base that's deeply engaged. But here's the concerning signal: '15/5' (8,810 volume) and '15 five' (800 volume) suggest search fragmentation—users aren't quite sure how to spell or reference the brand, which could indicate either brand confusion or a methodology that's becoming bigger than the brand itself.
- The '15/5' methodology has become a movement, not just a feature
- Direct traffic dominance (70%) signals exceptional brand recall
- Low review volume (6) with mixed ratings suggests polarized user experience
- Tech stack leans heavily on modern frontend frameworks (Tailwind, DaisyUI)
- Backlink profile (58K) shows strong content marketing execution
The Performance Management Playbook
15Five proves that in B2B SaaS, methodology beats features every time. Their $152M revenue isn't built on better software—it's built on making the '15/5' rhythm an organizational habit that's nearly impossible to break.
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Reviews (6)
Very thoughtful effort and great to…
Very thoughtful effort and great to make friends out of it
Our company enjoys using this sytem!
Our company enjoys using this sytem!! we can give shout out to our employees and also keep track on feedback! Good engagement with the employees!
Misleading cancellation workflow + renewal invoiced anyway
Misleading cancellation workflow + renewal invoiced anyway We used 15Five under a self-serve/admin billing setup. The billing portal includes a “Cancel subscription” option, but when I used it, the system displayed a confirmation message saying a deactivation request had already been submitted and that someone would contact us within 24 hours to process the cancellation. We saw that same message multiple times over a period of months. No one ever contacted us within 24 hours (or at all) as the portal stated. Despite those portal cancellation attempts, 15Five later advised they had “no record” of any prior cancellation notice and treated the subscription as auto-renewed, issuing an invoice we consider invalid. They then said cancellation could only be recognized effective a later date, which effectively forces additional billing after the point we were trying to cancel. If your terms require written notice to a specific email address, the product should not present a “Cancel subscription” path inside the admin console that appears to accept the request and then fails to record it. If your portal says “we’ve already received your request” and “we’ll reach out within 24 hours,” customers should be able to rely on that. Overall, this felt like a high-friction offboarding experience: a cancellation button that doesn’t reliably translate into an auditable cancellation record, followed by strict enforcement of renewal invoicing. I’d recommend getting cancellation instructions in writing from support before your renewal date and keeping screenshots of every step.
Disappointing Performance and Follow Through
My company used 15Five for the past 3 years and the experience has been less than desired. The data upload for each survey is difficult, never went smooth and their support team is not always responsive or supportive. The company is clearly struggling as their employee turnover is out of control. We had a 6 different account managers throughout the 3 years, all which chose to leave the company. The most senior account manager we had was only with the company for 2 years. Their scheduling and committing to do what they say they're going to do is lacking and disappointing. We did gain valuable insights out of the actual survey information that did allow for us to make great improvements throughout our organization. Unfortunately, these insights don't out weigh the continuous disappointments we encountered with 15Five. I would not recommend 15Five to any other company.
Be careful you cannot unsubscribe via…
Be careful you cannot unsubscribe via the plateforme. You need to contact the support and you will be invoice another month because you have a "30days notice period".
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About 15five.com
Company Overview
Technology Stack
15five.com uses 18 technologies across their website including Google Fonts, HSTS, WordPress, and more.
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HubSpot
Traffic & Audience
15five.com receives approximately 403.3K monthly visitors and ranks #95,109 globally. The website has a bounce rate of 28% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 3:42 on the site.
The majority of 15five.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about 15five.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 15five.com directly at https://15five.com.