treatt.com
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Treatt: The Invisible Flavor Giant
A $139M B2B powerhouse hidden in plain sight
You've likely never heard of Treatt, but you've probably tasted their work. This isn't a consumer brand—it's the invisible engine behind global flavor profiles, turning raw ingredients into sensorial experiences for the world's biggest food and beverage companies.
"They're not selling flavors—they're selling the invisible architecture of taste itself."
The B2B Stealth Model
Treatt operates in the heavy industry and engineering space of flavors—transforming botanicals and chemicals into premium ingredients. With 412 employees across the US, UK, and China, they've built a global network that serves the Fortune 500 of food and beverage. Their website traffic (8,673 monthly visits) is deliberately minimal because they don't sell to consumers—they sell to procurement teams at Coca-Cola, Nestlé, and Unilever.
The Traffic Paradox
Here's the fascinating contradiction: Treatt's traffic is modest, but their keyword strategy reveals a brilliant SEO moat. They rank for 'coffee beans on the plant' (240 monthly volume) and 'blood orange fruit' (3,010 monthly volume)—terms that signal deep botanical expertise, not just flavor chemicals. This isn't vanity traffic; it's authority-building for a B2B audience that researches ingredients before buying.
The company's tech stack—jQuery, Tailwind, Bootstrap—reveals a pragmatic, engineering-first mindset. They're not chasing flashy consumer-facing design; they're building reliable platforms for their partners. The LinkedIn Insight Tag in their stack confirms they're targeting professionals, not mass-market consumers.
- They rank for 'clementine' (69,350 monthly searches)—a botanical term that establishes ingredient authority
- Direct traffic (34%) suggests strong brand recognition in their niche
- Interim CEO Ryan Govender leads a team with deep IT and sales leadership
The Ultimate B2B Stealth Success
They prove that in industrial flavor, visibility to consumers is irrelevant—what matters is invisible influence in procurement departments worldwide.
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Open Graph Image
https://www.treatt.com/media/site/cd0291b686-1746605459/treatt-logo-hero-1200x627-crop-q70.jpg
Meta Tags
TREATT | Supplier of Flavour, Fragrance Ingredients
Passionate about creating sensorial brilliance, we work in partnership with customers and growers across the global flavour, fragrance and consumer goods markets from our bases in the US, the UK, and China.
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About treatt.com
Passionate about creating sensorial brilliance, we work in partnership with customers and growers across the global flavour, fragrance and consumer goods markets from our bases in the US, the UK, and China.
Company Overview
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Technology Stack
treatt.com uses 14 technologies across their website including Adobe Fonts, reCAPTCHA, Laravel, and more.
Fonts
Adobe Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Privacy & Consent
Cookiebot
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
treatt.com receives approximately 8.7K monthly visitors and ranks #2,500,284 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
The majority of treatt.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about treatt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit treatt.com directly at https://treatt.com.