While tech startups chase app downloads, Trelleborg moves 180,000 professionals monthly to protect the essential infrastructure of modern life. This isn't a software company—it's a century-old materials science powerhouse operating at the intersection of heavy industry and precision engineering.

"Trelleborg doesn't sell products—they sell certainty in harsh environments where failure isn't an option."

The tech stack tells its own story. jQuery, Bootstrap, and Tailwind CSS power their digital presence—not flashy frameworks, but proven technologies that prioritize function over form. Google Analytics and Tag Manager track what matters: qualified leads from engineers, not bounce rates from casual visitors. The absence of aggressive conversion funnels is telling; Trelleborg's website serves as a technical reference library, not a sales platform. This reflects a mature B2B strategy where trust is built through decades of reliability, not landing page optimization.

• Specialized B2B focus with minimal consumer noise
• Technical content strategy targeting engineering professionals
• Global presence with undefined traffic distribution suggesting international complexity
• Mature tech stack prioritizing stability over trends
• Social media as credibility tool, not lead generation engine